[Note: If you are coming from Maximize Social Business, do not be surprised as I am the owner of the site and in the near future will be merging the two sites together to be located here on NealSchaffer.com]
As someone who has been active in blogging and social media since 2008, I have built up a large community as a trustworthy advisor on all things social media for business. With the emergence of influencer marketing, I have both worked with companies large and small as an influencer as well as have helped businesses navigate influencer marketing as a speaker, consultant, and even implementation through my social media agency. The culmination of this experience is the creation of a book on the subject, tentatively titled The Business of Influence, which is currently available for pre-order for publication later in 2018.
The companies that I have worked on behalf of as an influencer include the Chinese consumer electronics giant TCL, the leading Japanese airline All Nippon Airways, Virgin Air, as well as many B2B technology brands such as Microsoft, Adobe, Cisco, and Marketo. I have also worked with many brands that want to tap into my community which include many marketing executives, business leaders, and small business owners to promote their company, such as 3M, ADP, Staples, Sun Trust Bank, and Comerica Bank.
It goes without saying that I only work with companies that I feel are aligned with my own personal values and that I believe can offer something of value to my audience.
If you are interested in working with me to introduce your products and services to my community, there are a variety of ways in which we can work together depending on your needs. These include the following, and follow the format of my 15 types of influencer marketing campaigns that will be outlined in my upcoming book. Once you’ve decided on the best ways in which we can work together, please make sure you complete the form at the very bottom. Thank you!
Contribute to My Blog
I treat those that contribute to my blog as advocates and friends. Therefore, I am VERY selective as to who I approve to blog on my site(s). Until now, I have only accepted guest bloggers on Maximize Social Business, but with the upcoming merger with NealSchaffer.com, future posts will be published here. Please understand that before applying to blog!
Please only apply to blog by submitting the form at the bottom of the page if you accept these conditions and following these instructions:
- I only allow bloggers to blog – not companies. If your company would like to blog on my site(s), please see information about Sponsored Content below.
- I do not accept singular submissions. All bloggers will be expected to blog once every two months over the course of a year for a minimum of six posts.
- All posts must be a minimum of 1,500 words per post.
- All posts must be unique content to this site.
- All bloggers will be expected to submit content according to their category of expertise. Therefore, when applying, please make sure you indicate your specific category of expertise (for example, Facebook, Content Marketing, Social Selling, etc. … NOT just general Social Media Marketing)
- In addition to indicating your category of expertise, please also include 3 links to previously published blog posts regarding your specific category of expertise, your website URL, and your social media URLs.
- THANK YOU!
Through the years, due to the size of my community, I have found that affiliate marketing generally benefits the companies I sell for rather than the affiliate due to the sheer size of the traffic I generate to their products whether someone buys the product or not. Therefore, I only work with select companies where I feel 1) the product is relevant and truly brings value to my audience and 2) offers me an unrestricted lifetime license for free to use such product. If you can agree to these conditions please fill out the form below and be very specific as to both how you recommend we work together AND how it would benefit both me and my community.
Contribute to Your Blog
I am often asked to contribute my thoughts to other blogs. I understand how content co-creation can be a powerful influencer marketing tactic, but because time is money, I am very selective as to which companies I work with. The easiest way to have me contribute to your blog is through the purchase of Content Creation services outlined below, but if you would like to ask me a question (or questions) as part of a round-up post, please note that I will only do so when I see there is value that you offer me in exchange for doing so. Please make sure you indicate the specific benefits to me in the form below. Thank you!
Currently sponsored content is only available for purchase on publication at my media site, Maximize Social Business. In the near future that site will be merged with this one, but until then all sponsored content will be published there. Sponsored social media content will be published on my personal and/or Maximize Social Business accounts depending on the social network, content, and your needs.
Note that I do not change published links according to request, allow you to buy links (which goes against Google rules), nor publish infographics for free. If you wish to inquire about these services please do not as my response will not be a favorable one!
This can be done in parallel with Sponsored Content, but I am also available to create blog and/or social media content on your behalf to publish on my sites and promote to my community.
I also have experience working with companies creating ebooks to help them promote their offerings to audiences old and new. Ebook creation is often tied together with other promotional efforts on this page and can include landing page creation and hosting when necessary.
Webinars are a great way to both build up your email list and promote your company. I can do everything from landing page creation and hosting to the webinar setup, hosting, being a guest host or presenter, and promotion of the webinar using other promotional methods on this page.
I have built up a sizeable email list over the years and offer promotions to my audience if I feel that there is strong value being provided to them through your product or service.
Event Brand Ambassador
Events are a powerful way to engage with influencers to help amplify your content and community. I have been invited several times to attend events to help both experience and promote the event before, during, and after it is done.
As a leading social media speaker, I am also available to speak at your event and embody a Brand Ambassador spirit to try to do everything I would do as an Event Brand Ambassador when I do so.
Finally, for those companies looking for the types of long-term relationships that I outline in my upcoming book, although I am very selective, I am always interested in working with companies long-term where there is mutual benefit.
If you are interested in pursuing any of these options, please fill out the form below and I will be in touch. Thank you! Note that after successful submission you will be redirected to the homepage of this site – if you are not redirected please message me on Twitter or LinkedIn.
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