Finally! A data-driven approach to influencer marketing that actually makes sense! This book will help you redefine what an influencer is, the hidden powers that collaborating with them have, and provides you an actual playbook for developing your own influencer program and measuring its ROI.
"Any business can benefit from working with influencers, just like any business owner or marketer can benefit from reading this book! Buy it now"
Neal's book offers real-world examples influencer campaigns and offers tips on how to build one for a brand of any size. A great book for ANY marketing-minded professional.
Neal Schaffer is a terrific marketer and influencer who has written the definitive guide on influencer marketing.