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Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and InfluencerNeal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer

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The Big Reason Why You Should be Repurposing Your Content

by Neal Schaffer

August 7, 2017 By Neal Schaffer 3 Comments

The Big Reason Why You Should Be Repurposing Your Content

Do you have a library of content just eating dust on your shelves? Do you feel that content that has been published once has already served its purpose? Let me introduce you to one of the most underutilized strategies in content marketing: content repurposing. The beauty of repurposing content was featured  in an article recently published by Traffic Generation Café in which I also shared my perspective on the topic.

I usually get a lot of questions from marketers about the value and long-term benefits you can get out of content repurposing, so let me share my thoughts with you here.

Content Repurposing Neal Schaffer

Why You Should Repurpose Content

 

In a content, digital, or social media marketing strategy, content creation will become the most resource-intensive task you will have to do. Leveraging the assets that your company already has – and creating a system to repurpose any new content that you publish – will simply allow you to create more from less.

Of course, it’s not just about spewing more and more content out to users. It’s about optimizing every piece of content and repurposing it so it speaks to the needs of each community on each platform and takes advantage of the unique ways to communicate that are available on each content medium.

One of the easiest ways to repurpose content is to take one blog post and create several different social media updates out of it. However, don’t stop there: Think of repurposing that content for LinkedIn and even Medium. If you were to shoot a livestream of yourself talking about the blog post you now have created livestream content which you could archive for YouTube as well as native video uploading on different social networks. You could also extract the audio from the video and upload to your podcast.

 

This is just one example of how you can think of potentially repurposing your content. For more ideas and insights from the top experts and influencers in the content marketing industry, just click here.

Are you leveraging the benefits of repurposing content? What other advice might you add? If you haven’t started content repurposing, why not?

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Neal Schaffer

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
Neal Schaffer

@nealschaffer

Social Media Author, @RBSExecEd & @IMI_Ireland Educator, Keynote Speaker. New #influencermarketing book: https://t.co/Z9bWWfapJ6
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About Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

Reader Interactions

Comments

  1. Paul Skah says

    June 11, 2018 at 7:01 am

    I think, this is a huge sin not to repurpose your valuable content, yet I can see that many your entrepreneurs are guilty of it.

    Reply
    • nealschaffer says

      June 16, 2018 at 8:28 am

      Agree with you 100%!

      Reply
  2. Mani says

    October 8, 2017 at 4:19 pm

    Perfect at all

    Reply

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