LinkedIn Groups allow you to be virtually connected to a number of people that share the same interest. The largest groups have membership in the millions. If you join a group, you will be able to directly send a LinkedIn message as well as invite, without knowing the E-Mail address of, anyone in this group, Whether or not you use groups as part of your invite strategy is another story, but the ability to see and be seen, especially in core areas of expertise or interest, is a reason why you should join the maximum of 100 LinkedIn groups allowed. The question you probably have now is, “How to find groups on LinkedIn that make sense to join?”
We can use the Group Search capability, combined with the total number of membership information, to guide us in creating a sound strategy. For instance, I have a variety of expertise and interests, including networking, sales, Japan, Southern California, social media, etc. I simply enter these types of keywords into the group search text box and LinkedIn will tell me which are the most popular one to join in terms of membership in descending order. It cannot get any easier than this. If you start thinking about your objectives in networking and what type of people you want to connect with, you should be able to create your own keyword strategy and start joining appropriately targeted online gatherings.
One word of note is that membership numbers vary from month-to-month…I always check back in every month and do the same search to make sure that my memberships still make sense. For instance, I recently received an invitation for a new local group that I wanted to join, so I went back in and looked at membership numbers and realized that I didn’t need to be in as many networking groups as before. By realigning your group memberships with your current objectives and membership numbers, your group membership will always be optimal. I find that every month I am tweaking my membership in 2 or 3 groups as new ones evolve and old ones don’t fulfill their purpose anymore.
Now that you know how to find groups on LinkedIn to join, which LinkedIn Groups will you join?
Looking for more LinkedIn advice? Check out my posts on what is LinkedIn, my recommended LinkedIn profile tips, how to write a recommendation on LinkedIn, some great LinkedIn recommendation examples, and how to create a company page on LinkedIn,