• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and InfluencerNeal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer

Maximize Your Social at the official site of social media keynote speaker Neal Schaffer

  • Meet Neal
  • Influencer Marketing
  • Speaking
  • Consulting
  • Books
  • Blog
  • Hire Neal
  • Nav Social Menu

    • LinkedIn
    • Facebook
    • Twitter
    • Instagram
    • RSS
    • Email

6 Ways to Start Using Twitter in Your Real Estate Business TODAY

by Rebekah Radice

December 5, 2012 By Rebekah Radice 9 Comments

6-Ways-to-Start-Using-Twitter-in-Your-Real-Estate-Business-TODAY-V2 copy

As a real estate professional, creating a strong social media presence is an essential part of your overall marketing strategy. Not only does it create visibility, but it can also lend credibility and authenticity to your business, thereby positioning you as the local expert.

As the number of buyers and sellers turning to social media sites for information increases, it is important to identify and understand how to best use social networking tools like Twitter to your advantage. Unfortunately, for many real estate professionals, connecting the dots on how to effectively use Twitter can be a challenge.

So where do you begin and how can you quickly and easily get started with Twitter marketing?

The 6 ways below can help you begin to use this undervalued and underused tool in your real estate business today!

6 Ways to Start Using Twitter in Your Business

  1. Claim Your Brand

Your online brand should echo the brand you have established offline. Allow the look and feel to seamlessly blend between your traditional and online marketing by using the same profile picture, design and color scheme throughout. As real estate professional’s, your picture is often the defining mark of your brand. This makes it especially important to transfer the same picture that has graced everything from your business card to listing presentation, to your Twitter profile.

Your online marketing efforts should also match your style. For example, if you are conservative and reserved, stick with a professional or more traditional business photo.

If you have a passion or hobby that defines your life outside of your business, make sure to include that in your profile picture, your bio or both. People want to know the you that exists outside of your real estate career.

Whatever qualities or characteristics make up your personality let them shine through!

  2. Choose Your Twitter Tools

Between listing appointments and showings, juggling your day and your duties is no easy task. To make better use of the time you devote to Twitter, try using tools that allow you to listen, respond and interact with your followers.

A few of my favorites are:

  • Sprout Social A social media management tool created to help businesses find new customers & grow their social media presence.
  • Buffer Analyze and automatically schedule your tweets to post at the best possible time.
  • Social Oomph Schedule tweets, track keywords, welcome new followers
  • TweetLevel Monitor, analyze and calculate your influence and that of your competitors

[Admin Note: While not a tool per se, check out our hack on how to send a tweet with a clickable image!]

  3. Establish Your Goals

Before you begin marketing your business with Twitter, establish your goals. Whether you are interested in gaining the attention of buyers, sellers or top recruits within your area, determining what your specific goals are will offer the clarity needed to properly market your business with Twitter.

To get started, answer each of these questions:

  • Who is your target audience?
  • What problem can you solve or need can you fulfill?
  • What unique outlook can you share that positions your business as thought leader within your local market?
  • Will you manage your social media or outsource? If it is you, how much time can you commit on a weekly basis?
  • What end results are hoping to achieve? Be specific in what outcome you hope for whether it’s to generate new business or gain new recruits.

  4. Determine Your Audience

Far too often I see real estate professionals making the same Twitter marketing mistakes. They decide it is easier to become a “one stop shop,” rather than defining whether consumer or real estate professional is their target audience.

Here is what that might look like.

Amy is a managing broker that wears multiple hats.  She finds that in her online marketing efforts, she is torn between her sales orientated, business generating duties and her managerial, recruiting duties. Unfortunately, instead of choosing one group to focus on, Amy decides to serve both. On a daily basis, Amy creates and curates content that is both for the real estate professional, homebuyer and seller. Due to the hodge-podge of content, Amy struggles to find her voice and an audience. Ultimately she  decides that Twitter just does not work and gives up on Twitter marketing.

If this scenario sounds familiar, don’t dismay. You still have the opportunity to define your audience and create a community that craves your content.

Before you dive back into Twitter marketing, take some time to determine who your target audience is and what content they are eager to consume. Now work to provide that in a fun and engaging way on a daily basis.

  5. Engage and Inspire Your Followers

While running from listing appointment to showings may keep you tied up throughout the day, it cannot be an excuse to simply pop in and out of Twitter on an inconsistent basis.

Create a strategy that includes relevant and newsworthy content along with inspirational and motivational tweets that inspire your followers to get engaged in the conversation. You also want to create share-worthy content that spreads your message, and your brand, across the Twittersphere. This can include invites to your next open house or a link to your latest video explaining the top mistakes made by homebuyers.

Remember, it is important to keep it fresh and mix it up. When creating a content strategy, work to integrate fun and topical with relevant and timely.

Your tweets should consist of:

  • Link to your own blog or website content 20%
  • Link to other people’s content 20%
  • Talk business or share your own marketing material 20%
  • The remaining 40% should consist of personal interaction, small talk, commenting and networking

  6. Monitor Your Activities

There is nothing worse than sending out a tweet only to find that it fell upon deaf ears. The best way to avoid this situation is to monitor how your tweets are performing. This includes identifying when your audience is actually online.

There are several tools to assist with this including SocialBro and Tweriod. Each will analyze your account and then determine your optimal time to tweet based on the maximum number of followers online at any given time.

Once this is accomplished, schedule your tweets accordingly.

Get Started TODAY!

The idea behind social media is to establish an online presence and create local connections through similar interests. Promoting your real estate business through Twitter can  open the door to opportunities never before available, so get out there and start creating those moments today!

Need help with your overall social media strategy? Check out my Social Media Starter Kit for Real Estate Professionals!

Looking for more Twitter advice? Check these posts out!

  • How to Send a Tweet with a Clickable Image [Updated for 2018]
  • 6 Reasons Why Your Twitter Account May Be Restricted (Without Your Knowing It)
  • 5 Awesome Twitter Features You Should Use Now
  • 6 Twitter and Social Media Contest Ideas Worth Exploring
  • 4 Alternative Ways to Search Twitter for People by Location
  • 6 Ways to Start Using Twitter in Your Real Estate Business TODAY
  • Twitter Followers vs Following: What is the Ideal Ratio?
  • 11 Clever Ways to Get More Retweets Right Now
  • How Twitter is Changing the Rules for Social Media Marketing
  • 3 Crazy Cool Chrome Extensions for Twitter You’ll Love

Join my newsletter!

Nealschaffer

Subscribe to get my latest content by email as soon as I publish it.

Success! I'll send you updates as soon as I publish them!

There was an error submitting your subscription. Please try again.

Don't worry: You can unsubscribe at any time. Powered by ConvertKit
  • Bio
  • Latest Posts
Rebekah Radice

Rebekah Radice

Rebekah Radice is an expert in Visual Social Media Marketing. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah’s goal is to provide insight and inspiration to business owners and entrepreneurs, enabling them to build a powerful online presence that includes the strategic use of social media marketing. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013.
Rebekah Radice

Latest posts by Rebekah Radice (see all)

  • 10 Types of Questions to Use in Your Visual Marketing - May 6, 2015
  • 3 Step Visual Marketing Plan You Can Use Today - April 10, 2015
  • 20 Instagram Apps to Create Perfect Business Instagram Graphics - March 9, 2015
  • 4 Visual Marketing Ideas to Boost Twitter Engagement - February 4, 2015
  • Top Tools to Create Stunning Social Media Graphics - January 9, 2015

About Rebekah Radice

Rebekah Radice is an expert in Visual Social Media Marketing. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah’s goal is to provide insight and inspiration to business owners and entrepreneurs, enabling them to build a powerful online presence that includes the strategic use of social media marketing. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013.

Reader Interactions

Comments

  1. Ambika says

    December 9, 2018 at 11:53 pm

    Great article. This was very helpful. I’m going to implement these points and hope I get better results. Thankyou.

    Reply
  2. Benson M says

    October 23, 2018 at 1:58 pm

    Very Informative Article. I really learned a handful lot.

    Reply
  3. Mahesh says

    October 11, 2018 at 3:51 am

    Nice article and yes twitter is also one of the best social media platform to promote real estate brand.

    Reply
  4. Sahil says

    October 4, 2018 at 5:07 am

    Buffer is very easy to use and very helpful in terms of managing all of your social media accounts. Would like to explore Sprout Social next. Great article btw!

    Reply
  5. Sheetal says

    September 21, 2018 at 3:19 am

    I’ve used Buffer previously and will certainly agree that it is indeed a very helpful tool for managing your social media. Looking forward to trying out the other tools as well. Thanks!

    Reply
  6. Azizi Dubai says

    September 20, 2018 at 1:47 am

    Twitter can be powerful marketing tool if used properly. You can sell any thing using it Real estate , cars , loans etc

    Reply
  7. Raunak says

    May 5, 2018 at 3:11 am

    Nice info. Thnx for sharing

    Reply
  8. Joquim says

    September 2, 2017 at 12:28 am

    Hi Rebekah, You’ve outlined helpful tips to leverage an agent’s online presence using Twitter to gain exposure and generate leads. It seems weird to me that there could be realtors that don’t yet have a social presence yet. Given that it’s the most prevalent technology for both communication & advertisement, it seems weird that people would forgo that method. Generally whenever there is something that I’d want to buy, I always go online to check for their reviews. To think that people wouldn’t do this same thing with a purchase as huge as a house is not realistic.

    Reply
  9. Mukesh Thakur says

    July 28, 2015 at 5:40 am

    Very Useful Information. Thank You!

    Reply

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

FOLLOW ME!

Follows
  • Twitter
    222k Followers
  • LinkedIn
    40.8k Followers
  • Pinterest
    29.8k Followers
  • Instagram
    16.3k Followers
  • Facebook
    10.7k Followers
  • YouTube
    244 Followers

COME SEE ME SPEAK LIVE!

COME SEE ME SPEAK LIVE!

PRE-ORDER MY NEW BOOK!

PRE-ORDER MY NEW BOOK!

LOOKING TO BETTER LEVERAGE LINKEDIN?

LOOKING TO BETTER LEVERAGE LINKEDIN?

USE THE SOCIAL MEDIA DASHBOARD THAT I USE!

USE THE SOCIAL MEDIA DASHBOARD THAT I USE!

LEARN THE LATEST ABOUT INFLUENCER MARKETING

LEARN THE LATEST ABOUT INFLUENCER MARKETING

Join my newsletter!

Nealschaffer

Subscribe to get my latest content by email as soon as I publish it.

Success! I'll send you updates as soon as I publish them!

There was an error submitting your subscription. Please try again.

Don't worry: You can unsubscribe at any time. Powered by ConvertKit

ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.

SEARCH THIS SITE

CATEGORIES

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
  • RSS
  • Email

Footer

Neal Schaffer

About Neal Schaffer
Influencer Marketing Services
Social Media Speaker
Social Media Consulting
Social Media Books
Neal's Social Media Blog Posts
Neal's Social Media Podcast
Social Media Center of Excellence
Hire Neal
Write for This Blog

Popular Blog Categories

Instagram Marketing
Twitter Marketing
LinkedIn
Facebook Marketing
Content Marketing
Social Media Tools
Influencer Marketing
YouTube & Video Marketing
WeChat and China Social Media
Social Media for Nonprofits
Social Media Strategy

Free Ebooks

Maximizing LinkedIn for Business
How AI is Revolutionizing Influencer Marketing
How to Build an Employee Advocacy Program
Focused Social Selling
The Social Media Tools for Business Buyer's Guide

More Social Media Resources

Recommended Social Media Books
Recommended Social Media Apps & Tools
Recommended Social Media Conferences
Recommended WordPress Plugins

Search This Site

Follow Me

Follows
  • Twitter
    222k Followers
  • LinkedIn
    40.8k Followers
  • Pinterest
    29.8k Followers
  • Instagram
    16.3k Followers
  • Facebook
    10.7k Followers
  • YouTube
    244 Followers

© 2008–2019 Windmills Marketing · Privacy Policy · Terms & Conditions · Contact

https://nealschaffer.com/author/rebekah-radice/