This week, I’m excited to share my interview with Chad Abbott of Abbson Live. Chad will be joining us at the Social Tools Summit next month, and I wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know that live streaming can be helpful for events, but Chad shared with me some other ways that live video can be used in your marketing strategy. Use of video across platforms is growing, and now is the time to jump in and try it for yourself!
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In This Episode:
- Abbson Live is the livestream partner for the Social Tools Summit
- Live video is a powerful content tool for everybody
- The obvious use is live streaming an event that you’re already putting on
- There are lots of possibilities: Twitter Q&A with live answers, behind the scenes sneak peek for both events and operations
- It’s another type of content for brands to have in their content tool box or as a part of their content marketing strategy
- We all know video is the most powerful medium out there, so why don’t more businesses use it?
- We still don’t really know how powerful live video is – we know it’s as powerful as video, probably even more so, but it’s still up in the air
- Abbson Live has plenty of recommended ways to use live video, and they see great returns on it
- The extent to which brands use live video is really dependent on a number of factors, including the outcomes they’re looking for and the budget they have
- The jury is still out on these new tools, but we know at least that there’s a massive interest on the user end and the brand end
- There are apps that make it easy to set up an account via Twitter, and you can immediately start sharing video with your Twitter audience
- It’s great to experiment with video and see what kind of response you get
- The way you use video depends on your audience – sometimes quick videos are good, sometimes longer is better
- Long form video can come in further down the conversion funnel once you’ve capture people with genuine interest
- With live video, people are willing to engage for a much longer time because of the live aspect
- Live video has an element of surprise, like theater versus movies: they know it hasn’t been post-produced, they know it might not be perfect
- Live video simply has a different power for brands
- Jump in and try it! The risk is low
- Live video is the gift that keeps on giving: after you’ve done it, you have all of this content that can be repurposed
- Wistia is a great example of someone using video as content
- There are so many people looking at videos, and if you’re not there, you’re missing out on that
Resources & Links:
- How to leverage live streaming for content marketing
- If you’re new to video, here are some tips to get you started.
- Is your sales team overlooking video?
- How to integrate video into your Facebook marketing.
- Wondering what makes video a more social kind of content? Find out here.
- Attend the Social Tools Summit!