Before I blogged at Maximize Social Business, I had a blog called Windmill Networking, and before that blog, I had a WordPress blog called Expert Answers to your Linkedin Questions which was launched through Linkedin. A lot of people know me as the Linkedin guy, but I don’t want to be a one trick pony, but today I do want to talk about Linkedin. Social media networks are always changing the rules and evolving. Linkedin is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on Linkedin for the better.
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In This Episode:
- I want to tell you about a question that I got today about Linkedin, and to talk about engaging on Linkedin from a person who had been restricted to only people he was connected to by email
- It used to be the case that if you were an open networker (or a LION), the more connections you had, the higher you appeared in search results
- If you send out a bunch of connection invitations on Linkedin, and enough people mark you as IDK (or I don’t know), you’re going to start to be more and more restricted
- Here was my aha moment about Linkedin: you have to think about what sort of value you are trying to derive out of the network
- If you think of adding a connection as putting someone in your marketing funnel then you have it all wrong
- Linkedin is where the professionals are, it’s about making connections
- If you’re flagged enough, you’re going to come up at the end of the search results, and the only way you can really improve that is to engage
- I’m making a more concentrated effort to spend more time in Linkedin groups, answering people’s questions, engaging with people
- Use the groups as a source of content curation and inspiration for your own social media
- When you start a conversation or engage in one, that often leads to a connection
- I believe that being in groups and engaging in those groups will allow you to authentically make connections of better quality
- That way, when you want to ask for an introduction, you already have that kind of rapport
- Outside of groups, there are fewer ways to engage now as Linkedin has kind of simplified their platform, but there is the publishing platform
- On Pulse you can openly follow people, especially people you want to connect with, you can like and comment on their content and build rapport that way
- There are of course ways to find out people’s email addresses if you want to go that route, but I think it’s better to authentically engage with those people that you want to be affiliated with
- It’s not about the connections, it’s about what you’re going to do with them
Resources & Links:
- Get back to the basics: what are groups and why you should join them
- How to get the most out of Linkedin groups
- Learn more about Linkedin group etiquette
- How to use Linkedin groups for social selling
- Read about why I’m no longer a Linkedin LION
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