Today I’m talking more about the personal side of social media, though the subject can also definitely apply to businesses. I recently have decided to unplug or pull back from certain social media platforms, and it got me thinking. You should always be thinking about why you’re on social media, why you’re on certain platforms, and evaluating your ROI. And if you’re not seeing the kind of return you’d like, maybe it’s time to unplug, take a break, or at least pull back from that platform. Listen in to hear why I unplugged from Foursquare, and why you might want to reevaluate your efforts.
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In This Episode:
- I have seen the increased use of social networks that were designed to be used for people to communicate
- If you just want to communicate with your friends, there are plenty of apps, especially abroad, that people use: Line, WeChat, What’s App, and Facebook is trying to push people into Messenger
- The more time people spend in these messaging apps and bringing social back into the personal realm, the less time they’re spending on social media platforms
- I think it’s happened to a lot of us where it’s good to take some time to unplug from a network
- My personal story today is about Foursquare: I didn’t see any value in it a while back and deleted it, but when I returned to it and started getting active on it again, I noticed a lot more engagement, a lot more liking and commenting
- At the end of the day, I wasn’t getting any ROI out of the effort I was putting into Foursquare – it ended up being such a hassle to get out my phone, turn on the location, get various popups about apps using my location, check in, search for locations, etc.
- A couple of weeks ago I decided again to unplug from Foursquare, and I feel good, I feel like a burden has been lifted
- Social media should never be a burden, it should always be worth the investment
- I also recently disabled my connection with Klout, and it made me think: How many people are honestly and authentically engaging on these networks? And how many of them are instead trying to just increase their presence with content that isn’t necessarily personal or relevant?
- This leads me to how many people I’ve been unfollowing on Instagram lately: so many people have been posting quotes! But that’s not what this platform is for! It’s for smartphone users to post photos
- It’s why I don’t post multiple times a day if I don’t have anything to say – you should make every post count
- People are also overposting on Google+
- If the majority of your posts are coming from a place of “wow, we have nothing to say but we need to be posting,” then you’re doing it wrong
- This is why people and businesses unplug – you need to see the ROI
- You shouldn’t spend the time posting things that aren’t relevant, aren’t personal, especially if you’re not getting the engagement in return – maybe it’s time to try focusing on a different platform for a while
- I’m seeing myself focusing more time on Pinterest, Facebook, and Twitter and less time on Google+ and Empire Avenue