Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. The purpose of them both is to stay connected with others with the same interests and minimize the effort of having to connect with your team on a number of different platforms for communication purposes. But which “Group” is best for your business to start using?
In this post I’ll be going through what Facebook Groups and Google Groups have to offer, while diving into some examples on how companies are utilizing them to their advantage in achieving and maximizing their social productivity.
A heavy emphasis on interaction and sharing, Facebook Groups are really geared towards users working on small projects with one another and close-knit communities that want to stay in the know in a private space.
Pros of Facebook Groups:
1. Choose whether your group be “Secret,” “Closed,” or “Open.”
2. Upload photos and videos to your group.
3. Create events/poll questions for your group.
4. Connect Your Dropbox account to a Facebook Group and upload files.
Cons of Facebook Groups:
1. You can’t avoid being added to one by your Facebook friends.
2. Unable to add Facebook apps to your Group.
3. No recommended Groups tailored to your interests.
4. You can only add people you’re friends with to a Group.
Our team here at MarketMeSuite used Facebook Groups as one of our first forms of communicating and collaborating with one another by posting our daily standup, posting upcoming events and scheduling meetings on a day-to-day basis. It’s a great tool to use if you’re just starting out as a team.
The Google equivalent to Facebook Groups, Google Groups offer a place where you can organize your discussions and separate Groups based on what you want it to cover within your team.
Pros of Google Groups:
1. Can set up to be available to “All members of the group” and/or “Public.
2. Customizability of what “Group type” you want it to be.
3. Ability to post directly to Google Group through email.
4. Can “Favorite” most important Groups.
Cons of Google Groups:
1. Heavy focus on Groups being more private.
2. Categories for “Public” Groups are broad and unorganized.
3. Posts from members show as one long stream of separate discussions.
4. No personal feel with Group members (no picture or “About” section is required).
Workbar—the co-working space that MarketMeSuite is currently working out of—has two Google Groups that we are a part of. One is geared towards members discussing business-related needs and opportunities and another that focuses on the social aspect of co-working (such as proposing a happy hour or just sending out a friendly hello!).
The Rise of Google+ Communities
One tool to look out for this year that’s part of Google+ and expands upon Google Groups is called Communities. Located through your Google+ account, you are able to create and join over 100,000 communities that tailor to your interests. If you’re creating a Community just for you and your team, you can set it to private and share files, videos, photos and events. The best part of all of this? You can share directly from Google Drive into your team’s Community!
So, which Group comes across as being the one that fits your team’s needs? Facebook Groups allows you to easily connect with one another right through your Facebook profile while Google Groups offers a community setting that lets you separate the topic of discussion between Groups and is more geared toward email-based messaging. No matter the one you decide to go with (you could even do both!), you’ll be sharing among your team members before you know it and increasing your social productivity in the workplace.
Have you had success with Facebook or Google Groups? Let me know by commenting below!