This page is to serve as a compilation of all of the great tools, ebooks, upcoming webinars, etc. social media resources that I particularly recommend to my readers. This page will be updated regularly so make sure you bookmark it and visit regularly! (if you would like your event, ebook, tool, etc. recommended here, please contact me)
Free Ebook Downloads
[EMPLOYEE ADVOCACY]
How to Build an Employee Advocacy Program – I co-wrote this with PeopleLinx
[INFLUENCER MARKETING]
The Age of Influence [Free Preview] – Grab a free preview of my new book The Age of Influence
How AI is Revolutionizing Influencer Marketing – I co-wrote this with OpenInfluence
[LINKEDIN]
Maximizing LinkedIn for Business – this social media resource is authored by me
[SOCIAL MEDIA TOOLS]
The Social Media Tools for Business Buyer’s Guide – this social media resource is authored by me
[SOCIAL SELLING]
Focused Social Selling – written by our social selling expert Craig Jamieson with the preface written by me
Social Media and Marketing Tools I Recommend
There are wide range of social media marketing and general marketing tools and apps that I recommend as additional social media resources. Below are just some of them. If there is a particular tool that you are looking for that you do not find here, please feel free to contact me and ask – I probably know the answer!
These are the 10 apps, tools, and services that I use most regularly that I highly recommend you consider if you are not a current active user of them:
ActiveCampaign (Email Marketing / Marketing Automation) – The definitive tool for email marketing and marketing automation that I recently began using and am LOVING! If you are still using MailChimp or ConvertKit, you need to give ActiveCampaign a try!
Agorapulse (Social Media Dashboard) – A complete social media dashboard that I currently use as my main engagement and publishing dashboard.
BigScoots (Website Hosting) – After signing up with BigScoots, within 24 hours my entire website had been migrated on my behalf and my server loading time decreased by 0.7 seconds! Not to mentioned I saved a ton of money over my previous dedicated web hosting plan! They are not the most famous, but if you are serious about speed, I HIGHLY recommend you check them out!
Buzzsprout (Podcast Hosting) – I housed my Maximize Your Social Influence podcast on the largest and most famous podcast hosting site for many years, but because of the complexity of its user interface, I never felt that I had 100% control. That’s when I looked into other podcasting hosting services, tried out Buzzprout, and haven’t looked back. Cheap, full-featured, and deep statistics at every price point make Buzzsprout an absolute no-brainer if you are looking for a podcast host.
Canva (Graphic Design Tool) – OK, who DOESN’T like and/or use Canva? It is the ultimate tool to help you easily create images for your website or social media. PLUS Canva Pro gives you access to cool features such as easy resizing, creating GIFs, access to 4+ million photo elements, and more!
CoSchedule (WordPress Content Management) – If your blog has multiple contributors, CoSchedule is a must-have! Even if you don’t CoSchedule has blossomed into a fully functional social media marketing editorial calendar management and scheduling tool that is worth your time to check out!
Designrr (Lead Magnet Creation) – Are you looking for a way to easily create lead magnets simply from repurposing the content you’ve already created in terms of blog posts, podcasts, or YouTube videos? If so, you’ll DEFINITELY want to check out Designrr. Click on this link and you’ll get lifetime access for a mere $27! What are you waiting for?!?!?
GetResponse (Email Marketing Automation) – Together with ActiveCampaign, GetResponse is another leader in email marketing automation. While the features are slightly different than ActiveCampaign, GetResponse excels with their own webinar platform, landing page library, and automated lead generation funnel functionality that is worth your time to check out.
Leadpages (Landing Page) – The standard for building landing pages that convert. Period. The landing pages as well as popup widgets that appear on this site are all created using Leadpages.
LinkWhisper (SEO WordPress Plugin) – Easily and quickly build internal links for SEO on your WordPress blog or website. Use code neal15 for a 15$ discount!
MailerLite (Email Marketing) – If you are just starting out on building a list and want something that is more functional than MailChimp but at a reasonable cheap price, you will LOVE MailerLite! I currently use MailerLite as my “overflow” email marketing tool when I go over my ActiveCampaign limit, and as I prune out my inactive ActiveCampaign members and have more engagement from my MailerLite subscribers, I will transfer them so that I can utilize the fully featured marketing automation that ActiveCampaign offers.
SEMrush (Search Engine Optimization Tool) – Free 7 day trial! SEMrush is truly the definitive tool for search engine optimization that I recommend to and use for all of my clients.
SocialBee (Social Media Automation) – A great tool for scheduling of social media posts with optional assistants (“bees”) that can help give you a helping hand in your social media marketing work should you need one.
Squadcast (Podcast Interview Recording) – This is a pretty niche one, but if you are a podcaster and are looking for a way to record your online interviews for podcasts at a higher quality than your standard Zoom or Skype calls, you’ll want to check out Squadcast!
Tailwind (Instagram and Pinterest Management) – The definitive social media scheduling tool for both Pinterest and more recently Instagram. Their Pinterest functionality is second to none, including unique features such as SmartLoops and Tribes.
These are other social media resources tools that I might use on a project basis or do not regularly use but can still recommend their functionality from using them in the past. I also realize that not every tool meets every company’s needs, so if for whatever reason you don’t like what you see above, check these out:
Fiverr (Virtual Services)
Sendible (Social Media Dashboard)
Streamyard (Live Streaming Tool)
Please also make sure that you check out write ups of various tools that serve as excellent sources of social media resources on my blog here:
- 7 Tips and Tools to Create Perfect Social Media Posts
- Top Tools To Analyze Your Competitors’ Blogs
- 10 Design Tools Social Media Marketers Should Use to Create Instagram Content
- 12 Free and Low-Cost Pinterest Image Tools
- The Definitive List of 64 Influencer Marketing Tools
- The 10 Essential Types of Online Collaboration Tools Your Agency (or Small Business) Should Have
- 25 Free Content Marketing Tools to Radically Boost Your Results
- 15 Best Social Listening Tools for Business
- Keyword Research Tools to Help Your Content Research and Brainstorming
- 5 Incredible Tools to Validate Your Content Ideas
Are there any social media resources that you are looking for that aren’t included here? Please contact me to let me know!
Note: Some of the above companies have been kind to allow me free or discounted usage of their tool. Also, note that some of the links for these social media resources, when clicked and product purchased, help in providing funds to keep this website operating (in other words, some of the links are affiliate links). I would never list a company here if I did not both use and recommend them. Contact me if you have questions about this policy or want to know more about a specific tool!
