The right choice of social media apps is critical to the success of your social media and digital marketing.
There are many must-have social media tools for your business, but the right social media management app can make a huge difference in how your brand handles social media and how your social media team uses its time. Some of these tools let you monitor your brand’s mentions across the leading social media sites in the United States and elsewhere, schedule social media posts, and even build a solid posting schedule, all in one app.
However, not all social media management apps are created equal.
Some have better scheduling tools, while others have better posting tools. Because of this, it’s important to contrast and compare the strengths and weaknesses of a few of these social media apps before making a final decision.
In this article, we’ll show you eleven great social media scheduling apps for 2018. We’ll focus on comparing the pros and cons for each of the social media apps, helping you prioritize what’s most important to your brand.
To make our top eleven list of social media apps, the tool must:
- Have a great user experience
- Make it quick to post and schedule updates across multiple social networks
- Work with major social networks
- Support scheduling and posting to multiple accounts at once
Social Report is a jack of all trades (and simultaneously, master of all) in the social media management world.
It works with all of the major social networks, and even some of the less common but highly important ones like Yelp and Google+. You can use Social Report to do everything—from creating and scheduling awesome content to monitoring your brand’s mentions and accessing sophisticated analytics that no other platform currently offers.
Where Social Report really shines, however, is in its content scheduling tools. The app monitors your social networks and notifies you of the best time to schedule your posts for maximum engagement. This is a game changer for many social media teams as it takes the guesswork out of post scheduling and ensures that you receive maximum ROI on your social media posts.
Finally, Social Report was recently added to the Instagram Marketing Partner program too, so you can create and schedule Instagram posts, including photos and videos, from within the app and monitor comments, mentions, and keywords on the social network.
Social Report Price: Starts at $49 per month
Sprout Social’s Unified Messages inbox brings all of your social replies together, with support requests from public Twitter messages, DMs, Facebook comments, and more—all existing in one easy-to-digest feed, so you don’t have to hop from window-to-window when monitoring incoming messages.
When you get an incoming message, simply code it as a support request or sales lead and delegate it to a team member. You can also mark messages as higher priority, and hide completed tasks. This means you’ll never double-reply to social media support requests while also ensuring that your customers are taken care of in due time.
Sprout Social has a ton of different social media support tools too. Support Tweets can be assigned to different support agents, so work is shared evenly amongst your team. Even better, the platform integrates with a number of ticketing apps like Zendesk. This makes it easy to move tickets that require additional assistance from social media to a more traditional support ticket.
Sprout Social Price: From $99 per month per user
Similar to Sprout Social, Agora Pulse provides you an inbox to conveniently bring all of your social media messages together from all of the major platforms.
Unlike Sprout Social, Agora Pulse allows you to easily navigate from one social media account to another, allowing for great efficiency when managing multiple social media accounts.
Agora Pulse also has a unique moderation rule filter which allows you to filter your incoming messages so that you are not bothered by spam and can focus on engaging with the right content. This is especially important for brands that are managing tens or hundreds of @replies and direct messages on Twitter every day.
There are more Agora Pulse features that deserve your attention, such as its queue-based content scheduling functionality as well as its CRM-like functionality in helping you better understand who your greatest fans are amongst your followers.
Read more on our Agora Pulse review.
Agora Pulse Price: From $49 per month
Social media analytics are important. Not only can you use them to track growth and engagement, but you can also use them to track what types of content work best with your audience—and that’s where Hootsuite shines. Hootsuite gives you in-depth analytics on both your social accounts as a whole and on individual status updates and Tweets.
Further, it offers team performance analytics. to see how many statuses an employee has posted, how long it took them to respond to a customer query, and more. This is helpful for employee reviews and lets you easily set benchmarks for employee performance.
Hootsuite offers a great Content Library feature too. You can upload on-brand content like images, logos, and videos for your team to share anytime, without having to upload every item each time it’s shared.
Read more on our HootSuite review.
Hootsuite Price: Starts at $19 per month one user with three social profiles
Using SocialOomph’s Semi-Automatic Follow Feature to make new Twitter connections.
Despite its barebones aesthetics, SocialOomph is a powerful way to put your social presence in front of new customers. The service is full of small features that differ between social networks. These features are designed to help you grow your social media presence on a number of different platforms.
Additionally, SocialOomph has a Twitter auto-follow feature that lets you follow accounts based on profile and Tweet criteria. You can also re-follow accounts that have recently followed you—creating new digital connections with ease.
Auto-following can help you rapidly grow your Twitter following. When you follow someone with similar interests, they’re more likely to check out your account and follow you back. However, it’s important to note that Twitter doesn’t allow true auto-following anymore; you must approve SocialOomph’s recommended accounts with a click.
SocialOomph Price: Starts at $35.94 per month for scheduling tweets (only Twitter)
Zoho Social’s SmartQ scheduling feature automatically scans your social following, taking your followers’ location data into account. It then outputs the best time for you to schedule your posts and gives you an estimate of how much of your audience it thinks will see your post, taking the guesswork out of post scheduling.
Zoho Social also integrates directly with the popular Zoho CRM. You can set up Zoho Social to automatically add new social interactions as leads in Zoho CRM—for example, you can have everyone who likes your Facebook page added as a lead. And since you create the parameters for adding leads to Zoho CRM, you’re in total control.
Zoho Social Price: Free for basic scheduling for one user on one brand
Tailwind is unique among these other social media apps in that it focuses solely on Instagram and Pinterest accounts—two networks often overlooked in social media apps.
The service scans your accounts to find when your audience is most engaged and creates a custom posting schedule for you. You can then add your posts to this schedule, ensuring your Instagram and Pinterest posts are seen by your audience.
Tailwind really shines with its analytics features. Receive in-depth daily reports on your posts to quick-review key metrics like weekly likes, repins, and how your audience has grown over the past seven days. Pro users can also take advantage of Pinterest interest heatmaps—a feature that uses this aggregated data to recommend how to optimize your content to boost virality.
Read more on our Tailwind review.
Tailwind Price: From $9.99 per month
Everyone wants new leads, and Sendible is here to help you find and organize them.
Every time you interact with someone new on social media, they’re added as a contact in Sendible’s Social CRM. You can automate Sendible’s lead generation too: just set parameters for who you want Sendible to target, and it will automatically find profiles that fit, add them to your CRM, and even strike up a Twitter or Facebook conversation automatically.
Sendible has great “social listening” features too, to monitor keywords on both social media and blogs around the ‘Net. You can even set Sendible to notify you via email or Slack when your keyword is mentioned on Twitter, so you can prioritize responses, measure your brand, and even conduct market research.
Sendible Price: From $49 per month
TweetDeck is a household name in the world of social media apps for Twitter marketing, and for a good reason: it offers a fair amount of useful features in an easy-to-use interface. Its paneled interface lets you search multiple keywords, hashtags, and even Twitter accounts at once. In fact, you can choose whatever you want to display on your new tab after creating it.
We also like TweetDeck’s list of search shortcuts. For example, the shortcut “filter:news” would filter your search to only show Tweets containing links to news stories. See the full list of shortcuts on TweetDeck’s website.
TweetDeck Price: Free
MeetEdgar is a “set it and forget it” solution for post scheduling.
It lets you assign all of your new posts a category. For example, if you run a blog, you can tag your Tweets and social media posts by post category. Then, after tagging, MeetEdgar will automatically generate a social media posting calendar organized by category. The app will space out your posts to ensure there isn’t a repetition of categories in one day, so your social accounts stay engaging and your content stays diverse.
Additionally, you can have MeetEdgar automatically repost old content, too. Just tell it how much time you want between original posting and a repost., and MeetEdgar will take care of the rest.
MeetEdgar Price: $49 per month
SocialFlow is an enterprise social media app built around post scheduling.
Just link your accounts to SocialFlow and pre-fill some Tweets and status updates, and SocialFlow monitors your social accounts. When it sees an opportune time for engagement, SocialFlow posts the update for you.
Further, after writing your updates and importing them to SocialFlow, it checks the content against your active audience to ensure that your content is relevant and something that your audience is likely to engage with. If content isn’t deemed acceptable, SocialFlow will let you know so you can optimize it.
SocialFlow Price: Custom pricing
Keep on posting!
Those are our eleven favorite social media apps for 2018. Assess the pros and cons, and find which is best for your brand’s social media needs. Finding the right tool will help your brand make the most of its social media channels, and in turn, grow your audience.
Were your favorite social media apps included? Please chime in below and let us know which are your favorites!
FTC disclosure: This is a sponsored post. I only work with products, events and/or companies I believe my readers will benefit from. All opinions are mine. This is disclosed in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.