The School of Influence Podcast with Amanda Russell and Neal Schaffer

the school of influence podcast with Amanda Russell and Neal Schaffer

History of The School of Influence Podcast

I had a chance to get to know influencer marketing professor and author of The Influencer Code Amanda Russell as she was preparing for the launch of her book.

Amanda is an influencer-turned-influencer marketing professor, who, like many other influencers, originally built her platform on YouTube and more recently Instagram. However, if you listened to my interview with Amanda on my own Maximize Your Social Influence podcast, you’ll know that she is A LOT more than that!

While Amanda is known for being a YouTube influencer, she started and sold one of the first online fitness subscription models and used Youtube as the catalyst to build her audience into a real business.

I asked her what would be her “platform” to try to reach readers for The Influencer Code, which she was targeting business leaders and Chief Marketing Officers (CMOs) for. I mentioned the potential for doing something on YouTube or a blog, but when I mentioned launching a podcast she wanted to know more about it.

I basically explained to her the same process I used when I launched our podcast, which I literally filmed a video for and published on YouTube:

I then offered to join her as a co-host, and BOOM! The School of Influence podcast was born!

What The School of Influence Podcast is All About

While my Maximize Your Social Influence podcast is primarily a 1/2 solo, 1/2 interview show focused on helping marketers, entrepreneurs, and business owners grow their businesses in digital marketing through the lens of influence, The School of Influence takes a different approach and is currently 100% interview-focused.

We bring in successful leaders in business and other experts to interview understand why some people or brands command cult-like followings while others struggle to stay afloat. Why do some people rise to social media stardom, while others can’t get anywhere?

The answer: Influence.

But is it a genetic trait or something you can learn?

What is their influence derived from?

And what are the takeaways that we can implement in our business and/or personal branding?

We aim, through our podcast, to bring you the answers with concise, no nonsense interviews of top influencers across categories. We aim to ask the tough questions, to get the real, raw answers that you can put into practice TODAY.

No fluff, no BS, just the real story!

Who We Have Interviewed

Although we just started out, we have been able to interview some amazing people, including:

  • Former #1 World Tennis Player Andy Roddick
  • New York Times Best Selling Author Jesse Itzler
  • Lamborghini CMO Katia Bassi
  • and many more who I will add here as we publish their episodes!

While Maximize Your Social Influence is still open for applications to speak (you can apply here), we are not currently not accepting applications for The School of Influence as we work through our list of people that WE want to interview. Check back here often for updates should we begin to accept applications sometime in the future…

Below is a listing of our latest podcast episodes which you can listen right here on this page or through your favorite podcast app. You can also subscribe to hear all of my episodes on the following platforms:

The School of Influence podcast with Amanda Russell and Neal Schaffer on Apple Podcasts
The School of Influence podcast with Amanda Russell and Neal Schaffer on Spotify
The School of Influence podcast with Amanda Russell and Neal Schaffer on  Google Podcasts

Newest Podcast Episodes

05: Nigel Barker: America’s Next Top Influencer

Nigel Barker: America's Next Top Influencer

The man who literally broke the ‘model’ for what it means to be a fashion photographer. Having worked with every major iconic face of our time, Nigel not only understands influence, he has amassed what can be considered industry-changing influence – from prime time reality shows to furniture collections, clothing labels and gyms, the man knows what it takes to grow one’s brand, no matter the space.

Nigel Barker:

04: Zico Coconut Water Founder Mark Rampolla on Deep and Narrow Influence

mark rampolla on the school of influence

We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all stakeholders as strategic key influencers. Rather than large followings, he argues the value of going deep and narrow with influencer engagement.

Mark Rampolla on LinkedIn:

03: Lamborghini CMO Katia Bassi on the Brand as Influencer

Lamborghini CMO Katia Bassi on the Brand as Influencer

Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why “Brands should inspire to expand people’s cultural horizons”.

Katia Bassi on LinkedIn:

02: Jesse Itzler on How to Build an Influential Life Resume

Jesse Itzler on How to Build an Influential Life Resume

Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it’s NOT experience).

Jessie Itzler:

01: Andy Roddick on Influence

Andy Roddick Talks About Influence

Andy Roddick talks about no longer cringing at the word ‘influencer’, and how to leverage fame to create greater social good influence.

Andy Roddick Foundation:

00: Introducing The School of Influence Podcast [Trailer]

the school of influence teaser

Listen to influencer marketing authors and professors Amanda Russell and Neal Schaffer talk about why they are launching The School of Influence podcast and why you should be excited enough to hit the subscription button and listen in!