As your company’s social media presence grows and you begin to yield “influence” in social media, you will be faced with those who copy your content as well as attack you. Today, I’m sharing my own experience as to how I deals with these issues, so I can help prepare you and your business for what may lie ahead for you as a content creator and a social media user.
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In This Episode:
- I am a content creator, and in some ways an influencer
- Businesses want to create content that will help your services be found, that will help you become a thought leader, and create an army of loyal fans
- Content creator – hopefully you’re blogging, and when you search for your blog title, you might find there are plenty of blogs that have simply copied your content
- The internet works on ad revenue, and there are people who want to attract people, who can attract ad revenue, or can opt people in to downloads or programs
- There’s a tool called copyscape, where you can enter your content and see where else on the internet it exists
- Often people steal your content through RSS feeds, sometimes people will just have your content automatically publish through the RSS feed
- There’s a service called Tynt that will automatically generate a link when content is copied and pasted
- Many people that are using the content are present on social media, and if you find someone is using your content, you can contact them there – that’s what I did
- The content probably is not just blog posts: there could be videos, audio, slideshare decks, etc.
- Recently, one of my best slideshare decks, “Top 25 for Social Media Business Quotes,” which was created really to lead people to my website, to my blog
- I was posting other content to slideshare, and in the related decks, I saw two of my e-books, both uploaded by the same person
- I commented on their slides, and sent them an angry tweet, and they responded almost immediately, because they are also active on social
- As a company, if you’re creating content, it will get copied, it’s inevitable
- So occasionally, search for your content; always embed links, or create backlinks
- Maybe you don’t care and you just want your content to be shared, no matter what, and there is that kind of strategy, but make sure that everything is thoroughly branded, both visually and verbally
- It’s important to think about what your strategy might be in this kind of situation
- You have to have tough skin, knowing that negative people and competitors are out there
Resources & Links:
- Twitter etiquette tips for business.
- More on etiquette in social media.
- Let’s learn from the Twitter mistakes of others.
- My Top 25 Social Media for Business Quotes
- Authenticity is as important on social media as anywhere else.
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