You put hours into researching and writing your post, now how do you get it read? What are some ways to promote blog posts that we have spent so long writing?
You probably already know this … promote your blog post on social media and email.
First up, promote your blog via email.
Send your blog post to your email list
I’m probably the 20,000th person to tell you that you need an email list. But you really do! When these people opted in, they asked you to send news, products launches, and educate them on your industry, products or services. So why wouldn’t you send your blog posts to your email list?
Add a subscription form to your website or blog
I work with WordPress, so I have a couple of favorite subscription forms that I use frequently. The first one is Waftio, by the makers of the Tabsite App. I like it because I can create subscription forms and surveys with Waftio.
My second-favorite is Mailmunch. I like this form because #1 it’s free and #2 I can add several types of form with a single plug-in. I can make a footer or header form, a pop-up or slide in form, and I can embed a subscription form into a post after the content.
Send your email when your readers will open it
The best way to get your blog post in front of your email subscribers is to send it when they will open the email. In MailChimp, you can see what time your subscribers opened your past emails so you should be able to deduce the optimal time for opens. I will say that I’m having very good luck lately with weekend email sends.
Send your blog post to your email readers automagically
An easy way to send your blog post via email is with an RSS to email feed newsletter. It’s not as pretty as a manual newsletter but your blog goes out quickly, and it’s inexpensive. Once you set-up the RSS to email template, you’ll never have to create a new template or fill it with content. The RSS feed fills in the content for you. MailChimp will reach out to your blog RSS feed at the time you specify and fetch the content. You can send an excerpt with a text read more link or send the whole post in your newsletter. You just set it and forget it.
Add your latest blog post to your email signature
Here’s the way I get readers with my business email signature. I put a link to my latest blog post in my email signature using WiseStamp. Prospective clients who see my signature can go to my blog post and check out my expertise and knowledge quickly and easily.
Next up promoting your blog via Facebook.
Post at optimal times
You may think just add the link to Facebook, and we’re good as gold. There’s a bit more to it than that. Make sure the time that you post your blog post is the same time when your readers and prospective customers are on Facebook. You’ll need to go into your Facebook Insights to see when your readers engage with your posts. Here is a good rule of thumb to help you generate more engagement with your posts. Saturdays and Sundays between 12 and 1 p.m., Thursdays and Fridays between 1 and 4 p.m. and Wednesdays at 3 p.m. are an optimal time for higher engagement on Facebook.
Post more than once for more views and engagement
Of course, you know not all your Facebook fans are going to see your Facebook post about your blog post. So you’ll want to post more than once during the day. I would say it twice add a minimum, once in the morning and once in the afternoon/evening depending on when you see your readers on Facebook in your insights
Hashtag your post
Use a hashtag with your post. Maybe your post topic it will lend itself easily to a hashtag. Or maybe there is a question that you’re answering in your blog post. Use the question as your hashtag. By hashtagging your post, it will be found easier in the Facebook search.
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Pin the post to the top of your Facebook wall
Is your blog post about an event, a product launch or a major development in your industry or business? Pin the post to the top of your Facebook wall so everyone can see it when they come to your page.
Share in your Facebook group
Have a Facebook group? Share your blog post in your Facebook group. But only if it’s in the context of your Facebook group and answers a question or solves a problem for your group. I would never share a blog post about a novel I’m reading inside of my Advanced WordPress group.
Boost your post on Facebook
If this blog post is a major post for you and your business, you may want to boost the post. For a small amount, you can get quite a few eyeballs on your boosted post.
What strategies have you used to promote your blog post via email and social media? Share in the comments; we’d love to hear them.