By 2019 80% of internet traffic, will be from Video!
Have you thought about using Facebook Live for your business?
Facebook live is a live streaming function which is accessed from your mobile device or rolling out to the desktop for some users.
Marketers are excited about this feature, myself included. However, for the business sector, a few issues come up. The first one is fear of being seen and then the second is what this article is about.
I hope that I can help you overcome the fear and build a following of clients on your Facebook page.
Facebook live can be done from anywhere, as long as you have an internet connection. We all know we need traffic to our websites. The latest statistics forecast that over 80% of traffic will come from video. This is a massive opportunity that all businesses owners should consider embracing.
Facebook is introducing more features daily that integrate with their live feature, we now have masks, being able to invite our friends, soon to be released is the audio live only feature, which is similar to podcasting.
Facebook at the current moment is giving your live video a higher organic reach than your posts. Currently, you may be getting 2% reach on your current images and posts.
Let’s look at how the business owner “you” can use this feature in your business.
The first issue you may or may not have is the fear of being seen.
For many people being in the limelight is where they thrive. For others, they would rather curl up in a ball and die rather than being seen. I totally understand this, however, as a business owner, you have a magnificent tool that will put your business in front of millions of potential customers each and every day. Consider this reach for your business, overcoming this very real fear may generate leads and sales. Let’s have a look at what is really going on.
Fear of being seen – A few questions to look at in regards to yourself.
- What am I afraid to loose?
- Do I fear being judged?
- What is the worst thing that can happen?
- What are the benefits of using this feature?
- Do I have a fear of success or failure?
You don’t need to be in front of the camera, do a commentary and show what is happening around you. With the new facebook audio feature, you can use your voice. Ok, yes you will be live, but on the app you can practice by setting only me option and not public. Do a number of live events set to only yourself and no-one else will see them, practice until you are comfortable.
The second consideration that business owners may have is content.
My suggestion is to always have structure and strategy around your live streaming. You should have a particular time and the day of the week to broadcast, make this your weekly live event. Your audience will know that on Tuesday at 9am (AEST) you will be live sharing your tips, tools or have a question and answer show. (You can join me on my live show here)
The main factor here that you own your show time. Facebook has mentioned that in the near future they’ll be introducing ads into the live stream. The persona live streaming will choose whether to go to an ad or not. Facebook is looking at broadcasting great content from their live streamers onto Apple TV and Netflix. Now that is a huge WOW factor there. Can you imagine not only reaching Facebook 1.7 billion people potentially but now another mass of people on these platforms?
What I love about the Facebook live feature is that it’s not that time consuming and you can repurpose your content.
Tips for Repurposing Live Stream Content
Here is a cool tip that I’ve been using:
- Do a live event
- Send to rev.com for transcription
- Create a blog post from the video transcript include the video in the blog post
- Upload the video to Youtube.com
Now you’ve repurposed the content of the live show to 2 other platforms!
What can you live stream about?
Well here are a few ideas:
- Tools and tips
- Behind the scenes
- Questions and Answers
- Showcase staff or clients of the month
- Invite others into your live, do interviews
- Talk about your latest blog post
- Talk about the current trends in your market
I hope I have inspired you to look at the live streaming features in Facebook Live. All of this takes time. However, if you allow yourself an hour a week, you should be able to create a content plan and go live to attract new customers and followers.
Ciao for Now, Leanne :)