Facebook posts with beautiful, quality images get more engagement.
Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness?
In this post we’ll dive into a number of ways businesses can optimize Facebook images to increase branding and reach.
You can build your brand by doing one simple thing to the majority of the images your business shares on Facebook….add your logo! When you use your logo in a repeated, cohesive way, it reinforces your brand over time. Try to place it in the same location, like bottom right corner each time. Be sure, however, to not cover the focus of your image with your branding.
Other keys include using a consistent font for text on images, and using colors that match your website/branding in your images.
Size matters! As devices become more sophisticated the screens become higher resolution. Images with the common base website resolution of 72 dpi may look pixelated or blurry on these sophisticated devices, so you may want to use higher quality images with a higher dpi. 250dpi is generally agreed to be a high enough resolution for a crisp image on high res screens.
For your branding to be seen on all types of devices, you’ll need to follow some basic rules when creating your Facebook images for key items. A Facebook page cover image is 851 x 315 pixels. Make sure that the image you upload is at the very least 851 x 315. If you upload a larger image make sure you keep the image in proportion. If you load a square image instead of the rectangular image required you’ll get a clunky, blurry, unprofessional look. As well, your cover image should take into account the profile image that overlays on it. Do not place key text in the lower left where the logo profile image will appear.
When you add images to your blog posts you’ll want to ensure that at least one, typically your first or featured image, is optimized for sharing on Facebook. For a large Facebook post image, you’ll want to create an image at the very least 600 x 315 pixels. For the best display on high-resolution screens, you’ll want to use 1200 x 630 pixels.
If your image is smaller than 600 x 315 pixels your image will shrink and align to the left side of the post taking approx 1/3 of the Facebook post area. The minimum Facebook post image size is 200 x 200 pixels. If you are a wordpress site user, make sure your “Featured Post” image is the one sized specifically for Facebook. Then, whenever anyone shares your post on Facebook, your large, featured image is the one that displays in the news feed.
Cover photo 851 x 315 pixels
Facebook post 600 x 315 pixels
Avatar size upload 180 x 180 pixels, preview 160 x 160 pixels
Image File Type Tips
Most platforms like Facebook accept several different image file types, .png, .jpeg, .gif. But which file type should you use?
For clear, crisp lettering and images you’ll want to use .png. But .png’s take more website resources to store as they are usually larger in file size. So while you get a clearer image, it may make your website load time slower. This can be an issue for mobile users.
Feel free to use .png’s on Facebook when loading directly to Facebook as a post. Facebook handles the large file size fine and you’ll get a crisp image displaying. For blog posts, I recommend using .jpg file sizes at the minimum of 600 x 315 or for the featured image make it the 1200 x 630. This helps maximize load speed on your site but also gives Facebook users a great image size to catch their attention when your blog post link is shared on Facebook.
You want to tell a story with your image. Images should captivate and draw in the viewer.
Cropping an image can take if from “meh” to “WOW!” There’s a skill to cropping images. You want to focus the viewer’s attention with the crop. Frame where you want your viewers eyes to focus on the image with your crop. Cut away all the blur and peripheral areas of the image. Cut away the blank space and keep the detail!
Open Graph Tags
To make sure Facebook pulls the correct blog post image you’ll need to add open graph tags to your website. The very easiest way to make sure your OG tags are correctly inserted into your WordPress website is to use a plugin like Yoast SEO. If you don’t have a WordPress blog, you’ll need to manually add the tags to your website.
Optimize for SEO
Your images can show up in the image search part of the search engine so you’ll want to optimize them for SEO. Google sees images as a big black hole. The only thing Google can see is the title of the image. When you create a blog image for Facebook, make sure you name it. I like to use the title of the blog post for the image title as it usually contains your keywords.
Follow these rules for all your blog post and Facebook images to improve your shares. Apply these steps to all your website and social media images to optimize them for maximum sharing!
Do you have any image optimization tips? I’d love if you’d share them with us.