Actionable advice for your digital / content / influencer / social media marketing.
Join 13,000+ smart professionals who receive my regular advice.
Latest From the Blog
7 Tips and 12 Tools to Find Influencers for Your Brand
On the surface, influencer marketing seems simple enough. Find an online influencer, pay them some…
Instagram for Real Estate: A Complete Guide for Agents to Build Like, Know and Trust
You might be thinking, “Instagram for real estate? Really?” Yes, really. Here’s why. Whether you’ve…
8 Powerful Ways How to Use Instagram Hashtags for More Exposure
Instagram is at the top of the social media food chain, and every IG ninja…
7 Brilliant Ideas to Include in Your Holiday Social Media Posts
Many marketers see holiday social media posts as “fluff” – content that doesn’t really mean…
![11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC]](https://nealschaffer.com/wp-content/uploads/2013/10/people-discuss-about-graphs-and-rates-3184292-768x431.jpg)
How to Create a Rock-Solid Social Media Marketing Strategy for 2025 in 9 Steps
Since way way back in 2010 when I began my social media strategy consulting which…
What is Email Marketing Automation and How Much Can You Actually Automate?
If you own a business, you have to wear many hats: sales, IT, marketing guru,…
11 LinkedIn Analytics to Better Measure Your LinkedIn ROI
Unless you’re a B2B brand, there’s a good chance you are overlooking LinkedIn. For sure,…
A Complete Guide to Branding for YouTube Creators
Once upon a time, YouTube was primarily known as a source of amateur video. For…
