Latest From the Blog

Instagram Marketing
May 4, 2026

Instagram Image Search in 2026: The Complete Guide to Visual Search, Reverse Lookup & Getting Discovered

Instagram image search used to mean one thing: trying to figure out where a screenshot…

ByNeal Schaffer
Read Time17 mins

What Is a Fractional CMO, and How Can They Accelerate Your Marketing Strategy?

Digital Marketing
April 30, 2026

What Is a Fractional CMO? The 2026 Guide to Hiring One (and When You Actually Need One)

Here’s the uncomfortable truth most marketing leadership articles won’t tell you: hiring a full-time CMO…

ByNeal Schaffer
Read Time18 mins

Twitter / X
April 29, 2026

X (Twitter) Bio Ideas: 15 Proven Tips to Write a Bio That Attracts Followers

Your X (formerly Twitter) bio is doing more work than you think. Those 160 characters…

ByNeal Schaffer
Read Time21 mins

Digital Marketing
April 28, 2026

How to Come Up With a Slogan: 7 Proven Formulas That Convert

Your slogan is working overtime whether you realize it or not. Those few words show…

ByNeal Schaffer
Read Time12 mins

Email Marketing
April 27, 2026

Welcome Email: How to Write One That Turns New Subscribers into Loyal Fans (with Examples)

You just got a new email subscriber. They filled out your form, clicked the button,…

ByNeal Schaffer
Read Time22 mins

Facebook Marketing
April 23, 2026

Facebook SEO Optimization: How to Get Your Page and Posts Found in 2026

Most businesses treat their Facebook Page like a digital bulletin board. Post something, hope someone…

ByNeal Schaffer
Read Time21 mins

15 Digital Marketing Agencies Trusted by Fortune 500 Companies and Growing Businesses

Digital Marketing
April 22, 2026

15 Best Digital Marketing Agencies That Actually Deliver Results in 2026

Finding the right digital marketing agency shouldn’t feel like playing the lottery. Every agency claims…

ByNeal Schaffer
Read Time10 mins

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.