On my blog this week we had a great post by the CEO and co-founder of MarketMeSuite, Tammy Kahn Fennell, about how to create a social media productivity plan, and it inspired me to share my thoughts on social media productivity, including some of my favorite tips and the tools I use. It’s important to think about your social media productivity and to have a plan because by optimizing your productivity, you can open up more time for engaging on social networks, which I think is a really important part of being on these platforms.
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In This Episode:
- Social media has never been free – it has always required time
- At the end of the day, the human cost is there, the time and energy being put in is there, so any ways that we can be more productive and optimize our efforts are welcome
- Today I wanted to share with you the six social media productivity ideas and tips I use that I believe help me save a few hours a day
- 1) Content curation is essential for a successful social media presence: Whether you’re curating tweets from your followers or photos or information from the industry, you can’t talk about yourself all the time, and you need to be sharing other people’s content
- The beauty of content curation is that there are a myriad of different tools available to help you do this, whether by helping find popular content, creating content, or posting to various networks: Swayy, Beatrix, Post Planner, Buzz Sumo, Triber, Social Buzz Club, Viral Content Buzz, Hootsuite, Buffer, and Klout
- 2) Schedule your posts: your content should go out multiple times on multiple social networks. Not everyone is on the same network at the same time! It’s basically a best practice to post the same or similar content multiple times over the course of a couple of days
- The tools I use for this: WordPress Jetpack Publicize, CoSchedule, SMQueue
- 3) Use a dedicated browser: use a dedicated browser just for your social media accounts. It well help you resist the temptation to check your accounts every 10 minutes, and instead you can keep the whole browser open all day and check it once or twice
- 4) Stick to a routine: If you have some networks where you’re not that active and don’t get a lot of engagement, you can relegate them to only being checked once a week, or maybe there are certain tasks each platform that you can schedule differently, right? For example, on Twitter maybe you want to engage every day, but you only need to manage your followers and accept invitations on a weekly basis.
- 5) Get analytical: There are great platforms like Syfe, Sumall, and NetVibes that give you data across all your social networks so you can see where you’re doing better, what sort of content you should be posting more, or when
- As far as analytical tools go, I use Sprout Social for Twitter, Facebook Insights for Facebook, Tailwind for Pinterest, and Google Analytics for my website
- 6) Turn old into new: If you are writing a blog (like I suggest you should be), you are regularly posting content, some of which is evergreen, right? You should absolutely be reusing those – make them into infographics, podcasts, content curation, and more