In consulting with businesses on their social media strategy, I often use success stories from LinkedIn’s own blog to illustrate how business can be developed on LinkedIn. I also talk about my own LinkedIn case study success story, which is included in full detail in my new LinkedIn marketing book, and summarized as follows:
As my job involves staying abreast of the latest discussions and news concerning social media, I am a member of a number of LinkedIn Groups that relate to the topic. I learn a lot from these groups, develop relationships with new people, and engage in discussions where appropriate as well. In order to keep up with all of the updates, I sign up for daily or weekly digests from my favorite groups to keep better track of the discussions.
One day I noticed that there was one discussion on one group that was gathering a lot of comments. When I navigated from the Weekly Digest email to the group’s website page, I noticed the last comment was from someone who asked, “Prove to me the ROI of social media.” I was intrigued by the comment and went to visit this person’s profile.I was surprised to find 1) this professional lived in the same Orange County that I did and 2) he was already connected to my brother, who is in the wine industry, as apparently he is also involved in event marketing where he hosts wine-tasting events.
I decided to reply privately saying that, since we live close by, I would love to meet him and I would be more than happy to explain to him the ROI of social media over a cup of coffee. I also mentioned the relationship with my brother to improve my chances at establishing rapport. I shortly thereafter received a reply that he was actually a marketing consultant and one of his clients was looking for someone with social media expertise. He introduced me to his client and one week later the deal was closed. Shortly thereafter he introduced me to another opportunity which also resulted in new business.
LinkedIn Groups are one of the most powerful ways to learn, discuss and network – and even potentially develop business. If you are a member of groups where professionals are discussing business problems that you have answers to, I am confident that you too can develop business. I include more than 15 similar case studies in my new book to prove to you that business is being developed every day on LinkedIn.
Now it’s time for you to share your LinkedIn success story and allow it to become a case study for the world to learn from. Whether it’s been developing new business, a lead, a networking opportunity, or even a job, what success story do you have to share with us? The 5 best success stories shared by commenting on this blog post before Tuesday, September 6 will be chosen to win a free copy of Maximizing LinkedIn for Sales and Social Media Marketing as well as potential inclusion into my future books!
What are you waiting for?
Speaking of B2B, check out these important LinkedIn statistics in this infographic from CoSchedule.