As I begin to launch my new website, the Social Media Center of Excellence, I’ve created a Facebook group to start building community. Groups are a great place to create that community and encourage participation. But what’s the etiquette and how do you get people engaged? This week I want to help you leverage what I’ve learned about building a new community, how to get people talking, and help you see the advantages of creating your own Facebook group.
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In This Episode:
- I’m creating my own new community via Facebook Group, the Social Media Center of Excellence (CoE), in preparation for the online launch
- By being active in groups, you can help people by sharing knowledge you have, you can make new friends, and you have new resources
- CoE is kind of like an experiment in creating a community: how are you going to generate engagement?
- When you have a linkedin group, and someone posts in it, that goes out in network updates; Facebook is the same, and it prioritizes groups over pages in the newsfeed
- It’s more about quality than quantity – you want the right people in your group
- Facebook groups are the only ones where you can opt people in; I think opting people in goes against a lot of basic principles of online etiquette and networking, so there’s a decision to make: Are you going to opt people in? What are the parameters for that?
- I have a CoE website where I’ve been collecting email addresses, and when we launched the group, I went through those emails, found people on FB, and opted those people in
- How do you get more followers and more engagement in a new community?
- If you’re trying to get new followers, try cross pollination: if you have a community on LinkedIn or Google+, let them know about your new group, share it in your newsletter
- Your group needs to serve a utilitarian purpose; for example, Pinterest is a marketing tool, but it allows me to gather resources that I reference in my speaking engagements and I can send people there to find them
- So what is the utilitarian purpose of a FB group? It’s a community, you’re encouraging people to talk to each other, it can be used similarly to a LinkedIn group, talk about subjects that impact your career, offer help to others
- What I’ve been doing to get new members: when anyone asks me a social media question, I tell them I’m only answering social media questions in my community, and give them the link
- If you join a Facebook group, the default setting is that you get notifications when a friend posts in that group, so it drives people back
- Yes, you want to post in your community, but you want people to submit their own questions, and you want others to respond to those questions
- Another great thing you can do is, when you have a new member, tag them and introduce and welcome them to the group – everyone is important!
- Create rules, pin them to the top of the group, allows the group to be focused, make the mission of the group clear
- This is the freemium model – once I launch the paid CoE it’s going to be different, and I won’t be commenting on things as much because I want that information to be in the paid community
- Hopefully over time, people will submit more of their own questions, and the community will really be able to help
- If you’re looking for great groups to join, reach out, and join the Social Media Center of Excellence!
Resources & Links:
- Sign up to join the Social Media Center of Excellence here.
- Some pros (and cons) of Facebook and Google+ groups.
- Get more Facebook traffic.
- Here are some tips to help you create a community of engaged fans.
- Not ready for a group yet? Here are tips and tricks to try on your Facebook page.
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