Creating and publishing videos for social media is a great way to reach a much wider audience, and you will be able to engage them in social media more effectively with video as well. However if you want to come up with the kind of videos that are able to really attract lots of viewers – you need to learn how to edit and improve them.
For beginners that is often a pretty big hurdle, and video editing is known to have a steep learning curve. Trying to familiarize yourself with an editor is difficult enough, and initially you are going to probably feel lost and not know where to start.
The best way to learn how to edit videos more effectively however is to jump right in and start doing it. In particular it helps if you’re aware of some of the easy ways that you can edit videos for social media – so you can use them as a place to start.
Stabilize Shaky Video Footage
A good first step to take is to stabilize any video footage that may be a bit shaky. To be honest this is a pretty common issue that is caused by cameras that aren’t kept steady while recording videos.
The good news is that most video editors have an automated image stabilization tool that can help to fix it. In some cases it may have a setting that you can use to adjust the tolerance level depending on how shaky your video actually is.
While the stabilization tool won’t let you completely fix really shaky video footage, it will help in many cases and allow you to salvage video footage that may not have been usable otherwise while making your social media videos look much more professional.
Apply Automated Color Correction Tools
Another common issue that frequently crops up in videos is that the colors are off due to the lighting conditions. That can be fixed using color correction – which is basically a way to edit the color parameters and make your video footage look more like how the human eye would see it.
That may sound complicated, but once again it is an area that you can lean on the automated tools in video editors. Different editors handle it slightly differently, but you should have an automated color correction or white balance tool that you can use.
It may help to go a step further however, and try to adjust the color levels manually. If you do you’ll start to appreciate how the various parameters can affect your video, and that will let you fine tune and make subtle improvements if necessary.
Crop to Adjust the Frame and Improve the Composition
Applying the crop tool to a video is normally easy and just involves selecting part of the frame that you want to remove, or setting a new frame and removing everything outside it. What you may not realize however is that this tool is a powerful way to improve the composition – if you use it effectively.
By re-framing your video you can re-focus the composition of your video. It is best to use basic composition techniques as guidelines when you do this, and for example you could try the rule of thirds.
In some editors the crop tool will have its own 3×3 grid that will make applying the rule of thirds easier. All you need to do is position the subject and other elements based on that grid. If the grid isn’t a part of the crop tool you may have to enable it separately, but the end result will be the same.
Trim Out Parts That Aren’t Needed
As a rule your social media videos should be short and concise – which makes it important that you trim out any parts that aren’t needed. Admittedly a lot more goes into creating short videos than that, but it is an easy place to start as far as editing goes.
Video editors generally have two different ways in which videos can be trimmed. In one you’d place a marker and split the video to isolate a specific part, then delete it. For the other you’d set boundaries for the start and end of your clip, and trim everything outside them.
Regardless of which method your editor uses, at the end of the day you should be able to remove all the video footage you don’t need.
Splice Clips Together Using Different Types of Cuts
The majority of videos aren’t recorded in a single continuous take, but instead are made up of shorter clips of footage that are spliced together. That is normally easy to do in a video editor, but what is a bit more tricky is using different types of cuts to control the pace and flow of your video.
Essentially the cuts you use will be based on how you connect clips of videos together, and the timing that you transition from one clip to the next. It will take time to learn about the various types of cuts, but initially you could try to cut on action, jump cut, or use the L and J cut.
As a beginner you shouldn’t worry too much about coming up with the ‘perfect’ cut, but rather just try out different options in your social media videos and see how they affect them.
Apply Filters to Stylize Videos
If you’re looking to make your social media videos stand out and want to stylize them, the easiest way is to slap on a filter. Most video editors have a collection of filters that you can choose from, though the options available will vary from one editor to the next.
Generally applying a filter simply involves selecting the one that you want to use, and possibly adjusting a setting to control its intensity. The rest should be automatic, and in some cases you can apply several filters to the same clip.
It may be a good idea to identify a few filters and use them consistently across all your social media videos. That way they can act as part of your visual brand, and will be one of the ways that viewers connect your videos to your brand identity.
Add Subtitles or Captions to the Video
More and more viewers on social media platforms are watching videos that are muted nowadays, which means you can’t rely on a voiceover to get your message across. An easy alternative is to add subtitles or captions to your video instead.
Basically what you need to do is add text elements that correspond to the voiceover throughout your video. In most cases that isn’t difficult, and you just need to get the timing right and position them well.
If you want to spice things up a little you can customize the text that you add to emphasize certain words and make it stand out a little bit more.
Mix in the Right Background Music at the Right Time
Adding background music to your social media videos is a great way to set its tone and forge an emotional connection with viewers. To be honest the difficult part isn’t really adding the music itself – but choosing the right music and mixing it in at the right points.
As far as editing goes, you can use what you know about trimming and splicing to mix in your background music the way that you need to. In particular you may want to consider removing some parts or looping others so that you can control the duration and timing of the music.
Needless to say it can take a bit of practice and experience, but getting started shouldn’t be that difficult.
Conclusion: Edit and Improve Your Videos for Social Media
As you can see all of the ways to edit and improve videos that have been described above are really very straightforward. The exact difficulty level that is involved will depend on the editor that you use however, which is why you should take your time and choose one you feel has a beginner-friendly user experience.
Keep in mind that the features do matter as well, though all editors should supply you with the tools listed above. Some additional features can be helpful however, and for example in Movavi Video Editor you will be able to capture additional video footage on the spot with the steps at https://www.movavi.com/support/how-to/how-to-capture-webcam.html.
Regardless of the editor you opt to use, the most important thing is that you start to actually edit videos and get some experience under your belt. The more you familiarize yourself with the editor that you’re using, experiment with its features, and understand how the changes you make affect your videos – the better you’ll get at video editing.
In time you should be able to come up with some truly effective social media videos. Keep in mind that even professional editors started out with the basics, and that is exactly what you will be doing if you edit videos using the ways that you just learned about.
This is a post written by me on behalf of one of our many marketing partners. All opinions are 100% mine.