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How Your Business Can Twitter Better with Hootsuite

by Neal Schaffer

July 13, 2010 By Neal Schaffer 21 Comments

How Your Business Can Twitter Better with Hootsuite

Today’s blog post was contributed by my guest, Ann Smarty, who I have gotten to know through her managing the LinkedIn Subgroup “The Guest Blogger.”   Her post is about my preferred Twitter tool which I am also passionate about and use in my own social media consulting and implementation, Hootsuite, which just today released new Social CRM features allowing you to filter tweets by Klout score or keyword.  Ann is also currently Director of Media for BlueGlass.

Business power Tweeters can rejoice – the tool you need is finally here. Any business who has a social media policy and uses Twitter or Facebook extensively to reach out to customers now can fully manage their social activities through this site.

Hootsuite is an evolution of Twitter management that started out as “Brightkit” in 2008. While Brightkit began with potential, the creators found that the name was not in line with their services.  Subsequently, the company updated their service features, changed the name to Hootsuite, and developed a winning product that is more than suitable for business and personal social media activities.

Hootsuite offers numerous features that result in maximum benefits to business mini-bloggers. Here is a look at a few of the best ones:

Manage Multiple Social Networks

Hootsuite allows a user to integrate multiple social networking sites into one manageable location. The first and main network is Twitter, giving you the ability to manage multiple Twitter accounts. And alongside Twitter, Hootsuite helps you manage accounts with Facebook, LinkedIn, and the ability to update a host of other social networks through Ping.fm.

Create and Manage Team Workflow

Hootsuite allows accounts to add as many users as they want. New users can be added from around the country and be given editorial permissions to update certain feeds and share tweeting responsibilities.

Create Twitter Lists

If you follow any number of Twitter accounts, managing and reading all the feeds can be nearly impossible. Hootsuite allows you to create lists of Twitter followers so you can more easily read their updates.

Customize URLs and Upload Files

Your tweets or other updates with links or files are a breeze with Hootsuite tools. It uses its own URL shortening function that allows you to customize URL parameters. If you want to share a file with your tweets or other updates like a photo, Hootsuite instantly converts the file into a shortened ow.ly link embedded into your update.

Schedule Tweets

Scheduling tweets is a feature that many businesses have demanded, but few have provided. Hootsuite allows a business to pre-write a number of tweet updates and schedule them for later posting onto Twitter. This allows you to provide new and fresh Twitter content any time of day.

New iPhone and Droid App

Hootsuite works with the iPhone and Droid mobile devices. Now your Hootsuite team can perform their social media duties anywhere.

Tracking Statistics

Hootsuite tracking provides you with comprehensive data about how many clicks your tweets are getting, where they are located geographically,

So what does all this mean for your business? The Hootsuite social management tool gives you many benefits:

Manage your brand

    – Through Hootsuite, you can find out what people are saying about your company. Track backlinks and retweets, and follow how your tweets are circulating.

Increased Productivity

    – Hootsuite gives your business added productivity with easy team workflow, tweet scheduling, stat tracking, all in one place.

Better Social Policy Communication

    – Your business can more easily manage how it executes its social media policy through unified interaction with all social media team members.

Indeed, HootSuite makes tweeting for businesses more productive, intuitive, and effective.

Looking for more Twitter advice? Check these posts out!

  • How to Send a Tweet with a Clickable Image [Updated for 2018]
  • 6 Reasons Why Your Twitter Account May Be Restricted (Without Your Knowing It)
  • 5 Awesome Twitter Features You Should Use Now
  • 6 Twitter and Social Media Contest Ideas Worth Exploring
  • 4 Alternative Ways to Search Twitter for People by Location
  • 6 Ways to Start Using Twitter in Your Real Estate Business TODAY
  • Twitter Followers vs Following: What is the Ideal Ratio?
  • 11 Clever Ways to Get More Retweets Right Now
  • How Twitter is Changing the Rules for Social Media Marketing
  • 3 Crazy Cool Chrome Extensions for Twitter You’ll Love

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Neal Schaffer

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
Neal Schaffer

@nealschaffer

Social Media Author, @RBSExecEd & @IMI_Ireland Educator, Keynote Speaker. New #influencermarketing book: https://t.co/Z9bWWfapJ6
RT @NealSchaffer: Does your business need a boost? Quickly learn how to leverage social media for sales with the 'Focused Social Selling' f… - 27 mins ago
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About Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

Reader Interactions

Comments

  1. nealschaffer says

    August 12, 2010 at 6:14 pm

    Charles,

    I agree with you 100%. If there’s value for businesses, Hootsuite should reap it. Yet the free version is still sufficient for 95% of their users. Bravo!

    Reply
  2. Knowledge Process Outsourcing says

    August 12, 2010 at 5:27 am

    I think there’s a need for a third-party client that makes Twitter easy to use, yet also a powerhouse business tool. Stuff like sentiment, influence, analytics, etc, are all key at gauging how you’re viewed, as well as how others can share your brand.

    Hootsuite’s just taken a huge step toward this (in my view, anyhoo) and if an application can mix the coolness of Twitter with the solid info a business needs, it could become a great revenue-maker for the host developer. -Charles

    Reply
  3. nealschaffer says

    July 25, 2010 at 3:47 pm

    Hi Rebecca, Although I cannot offer you any guarantees, I am using the paid version of HootSuite on my iPhone and it does allow for Facebook and FourSquare accounts in addition to Twitter. Hope the information helps!

    Reply
  4. Rebecca Harvey says

    July 25, 2010 at 8:18 am

    Hi everyone! Before I pay for the full version, can anyone tell me if the iPhone app allows for more than 3 social media networks? Hootsuite's bumph says just unlimited on Twitter accounts. I'm looking for more Facebook accounts. Thanks!

    Reply
  5. nealschaffer says

    July 18, 2010 at 2:09 pm

    Thanks for helping us out Lori! Glad to see that HootSuite truly does work with Twitter Lists now. I had an issue in the past with using HootSuite to communicate with my Facebook Fan Page, and the only way to do that was through Ping.Fm…and it never worked! They have since fixed that and I am truly impressed with how quickly they have become such a feature-rich product!

    Reply
  6. Lori Harris says

    July 17, 2010 at 8:53 pm

    I found this solution: To create a new Twitter List within HootSuite, click “AddStream”. Stay on Twitter, which is the default social network. From here, click the tab on the far right that says, “Twitter Lists”…… That brought my twitter lists into hootsuite

    Reply
  7. Lori Harris says

    July 17, 2010 at 8:51 pm

    I have the same issue. In fact, I landed on this page trying to search if there was a solution to this.

    Reply
  8. nealschaffer says

    July 15, 2010 at 2:45 pm

    I believe that there is some history here. Before Twitter even had “Lists,” both Tweetdeck and Hootsuite gave you the ability to create your own. Both platforms are now trying to offer Twitter Lists as standard. Because of this legacy, I suspect that there still may be some API issues, but other than that, I think HootSuite is still solid and, indeed, has evolved pretty rapidly.

    Reply
  9. Walter Adamson says

    July 15, 2010 at 6:14 am

    It seems that the Hootsuite Lists don't sync with the Twitter Lists, at least when I ask to add someone to one of my Lists it says that it does not exist within Hootsuite even though I am logged into that account and they do indeed exist in my Twitter account. Other than that Hootsuite has rapidly evolved and is a neat tool to use. Walter Adamson @g2m http://xeesm.com/walter

    Reply
  10. nealschaffer says

    July 15, 2010 at 4:20 am

    Glad to hear it Margie!

    Reply
  11. nealschaffer says

    July 15, 2010 at 4:19 am

    I'm sure that HootSuite will reward its loyal fans and not be too aggressive on the pricing ;-)

    Reply
  12. nealschaffer says

    July 15, 2010 at 4:19 am

    I believe so, Lee! I never really started using it in the first place because I never thought the User Interface was intuitive enough…

    Reply
  13. Margie C Sweeney, MD, SFO says

    July 15, 2010 at 1:57 am

    Just signed up. Pretty awesome tool!

    Reply
  14. Arnie Kuenn says

    July 14, 2010 at 4:09 pm

    Oh I am sure we will. We are too invested in it now to switch to another tool. Unless of course, the pricing is out of whack :-)

    Reply
  15. Lee McKnight Jr. says

    July 14, 2010 at 2:04 pm

    Nice, thanks Neal. Time to drop TweetDeck?

    Reply
  16. nealschaffer says

    July 14, 2010 at 1:37 am

    Glad you found it of value!

    Reply
  17. nealschaffer says

    July 14, 2010 at 1:36 am

    Hey Arnie,
    Glad to hear that Vertical Measures have been a Hootsuite user! When Hootsuite starts charging for a paid account will you still use them? I will!
    – Neal

    Reply
  18. nealschaffer says

    July 14, 2010 at 1:35 am

    Thanks Jorgen! Yup, the new CRM tools look cool, don't they?!?

    Reply
  19. Lynn Brown says

    July 13, 2010 at 10:03 pm

    Awesome information on this product. Definitely something I am looking into right now. Thanks for sharing.

    Reply
  20. Arnie Kuenn says

    July 13, 2010 at 5:49 pm

    Hi Ann,
    We standardized on Hootsuite here at Vertical Measures a long time ago. Glad we did. Waiting for a dedicated iPad app.

    Reply
  21. Jorgen Sundberg says

    July 13, 2010 at 4:50 pm

    Nice one Ann, I use Hootsuite for multiple Twitter accts and Facebook Pages – it's really useful. Must check out the new CRM tools!

    Reply

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Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.

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