The Age of Influence (Free Preview)
This is a preview of my best-selling and definitive book on influencer marketing, The Age of Influence.
Taking a rational, data-driven approach to influencer marketing, this book will help you:
- redefine what exactly an influencer – and influencer marketing – really is,
- the hidden powers that collaborating with influencers have,
- and provides you an actual playbook for developing your own influencer program and measuring its ROI.