Slideshare has become a staple of content creation in recent years. The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. Where slideshow presentations used to be a tool with a limited user base, it can now be used by anyone, for anything. All while posted in on a platform that is aimed at boosting shares and spreading that content.
The only downside when the platform was first launched was that it had no support for user or follower data. It was only back in December of last year that this issue was resolved with the launch of Slideshare Analytics.
You can now look at three primary factors of viewer data: geographical location, timing, and traffic sources. This is on top of your standard information that you already have, such as how many shares on Twitter, Facebook, LinkedIn, and Google Plus you have, and the way it is generating engagement via comments.
For those worried about the accuracy of view counts (a common complaint for Slideshare users), bot crawlers have been removed from the reporting. Any time a search engine is snooping, it won’t bump up your numbers. Thus giving you one more metric to consider when weighing the popularity of a post.
Introduced in December 2014, Slideshare Analytics was announced as a free feature that was aiming at doing the following:
Analytics help you understand what’s working – and what’s not – as you grow and engage with your audience.
Now that you know what Slideshare Analytics can do, how do you use it? As a new tool, its applications are still a little limited in comparison to other platform’s analytics features. But you can still make the most out of it.
Getting Your Quick Stats
All of the information on your content and account is laid out pretty simply. Go to the drop-down menu in the right-hand corner and select Analytics. This will take you to your main overview page.
On the overview page you will be able to see total views, total favorites, total downloads, and some totals on social media likes/shares. There are also a couple of charts, such as source distribution and how your stats break down daily over the recent past.
Using the tabs located on this page, you can see more detailed information on each category, such as where your views are being directed from (such as Google or specific links), or what countries your viewers are living in.
One of the more useful bits of data comes from engagement insights. On the top, you will see total stats, like clicks, likes, comments, downloads and email shares. But then it breaks it down by presentation, showing you clearly which of your Slideshares is generating the most overall engagement, and so providing the most value.
You can also see which of your Slideshares are generating the most views at the moment. Which is important for presentations, because unlike a lot of other content it can fluctuate in popularity for any number of reasons. Many Slideshares are search for in-site, so if a topic is trending, an old presentation could see a surge in interest.
I also like checking “Views” tab to see where my presentation viewers are coming from.
This is my favorite tab. It has so many useful options that you’ll love checking it every once in a while.
- See which slides triggered outbound links and where users went off your slideshow. This is a great insight into how to make your slides more clickable! What works for clicks and traffic!
- See which social media sites the slideshow was shared to and how many traffic to your presentation each social media network brought
- See who recently downloaded and liked your presentations: These are the people to follow and develop connections with.
- See the most recent tweets mentioning your presentation: These are the people to follow on Twitter and send thanks to.
Use this tab to develop social media connections and to better understand which of your design and content tricks turned to be more successful for shares, likes, and traffic!
Don’t forget that you can change the time frame to see stats for 1 week, 1 month, 3 months, 6 months, 1 year and overall.
Download Your Reports
You can backup your reports, and so have the information you need for a detailed, long-term analysis. This is crucial for any active content marketing strategy, so make sure you are regularly downloading your reports and storing them.
Choose from the last week, last month, last year, or a custom date. It will export as a CSV.
Adding analytics was a fantastic move on the part of Slideshare. With more people turning to visual content than ever before, it just makes sense. If you are using Slideshare, take advantage of the tool and see how your content is really doing.
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