To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell. Clearly content marketing is a popular subject that resonates with our readers, but how can we take action on what we read and leverage the knowledge to improve our content marketing through social media ?
A little while ago I was invited by the leading platform of expert coaches, popexpert, to create a new video workshop leveraging all of my social media work to help businesses and professionals to best leverage content marketing through social media . I wanted to give you a sneak-peek into my thought process on the subject of developing a content strategy that drives great social as well as invite you to check out the final product.
The Convergence of Information and Communication
Social media used to be about people getting back in touch with each other, but now it is where the news breaks and is consumed. Understanding this gives you the confidence you need to be successful in content marketing in social, and also helps you clearly understand the tremendous opportunities that social media has for your content and business.
This is the reason why Content is featured as my number one trend in my Where Should You Focus Your Social Media Efforts in 2015 post.
The Different Types of Content for Social
There are more types of content for social than you might have imagined: From visual content like photos and videos (don’t forget infographics!) to status updates and blog posts and even discussions (such as in LinkedIn Groups), there are many types of content for social that you need to be aware of. Being able to leverage these different types of content for different objectives will be crucial to understand for your success in social media.
How to Create Content for Social
Web copy is not social media content. Social media, after all, was made for people and not for businesses. As a business, what are you going to talk about? The answer is content. Understanding how to create this content specifically for social media consumption is the challenge, though.
The Importance of Visual Content
The emergence of Snapchat, Instagram, and Pinterest are examples of social networks based purely on images. Add in video and live streaming sites such as YouTube, uStream, Meerkat, and Periscope and you begin to understand the importance of visual content in social media. Visual content also appears prominently in the news feeds of all social networks, so even if your product isn’t visual, you need to create a visual voice for you company.
The Role of Content Curation in Social
Unless you are blogging several times a day, what are you going to talk about as a business on a daily basis? The role of content curation in social is a powerful one that can be used to help achieve a number of different objectives. Content curation is a must-have part of your social media strategy.
Social Media Tools of the Trade
People don’t scale and time is money, so you need to learn to make use of the common social media tools used by social media marketers to do more with less and get a leg up on the competition.
Choosing Which Social Network to Invest Time In
Social media is about being where your target audience is, and it also defines which social networks you should be active in. Learn how to make the right choices vis a vis investing in a social presence in any given social network is crucial to your success for content marketing in social.
Paid Social: Don’t be Afraid of Paid Advertising
Don’t be afraid of paid advertising in social media. Paid Social can help you accelerate your social efforts and help you scale to reach a very targeted market at a relatively inexpensive price – for now. Leverage Paid Social now before it becomes too expensive to do so once everyone is doing it!
The ROI of Your Content Marketing in Social
There’s a LOT you can do in social, but how do you make sense of the ROI of it all? Learn all about measuring the right things to justify your investment in social media.
If this sounds like something you’d be interested in learning more about, click this link to receive a special 50% discount to enroll in my workshop. You’ll receive access to all of my videos with my lesson along with an article highlighting the key points from the day’s lesson with exercises & challenges for you to put the material into action. You’ll also get access to an exclusive community forum to connect with me and students looking to amp up their content & social game.
This is part of my effort to make the corporate training and speaking content I have developed over time available to everyone, beginning with this first video-based curriculum on how to best leverage content marketing through social media. I look forward to your feedback on my mission – enjoy the video below for more of my thoughts on the subject!