“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Do you despair when your boss thinks about putting together a contest in a matter of minutes? Or when your colleague craves more likes without any strategy? Every social media marketer struggles with the same challenges. How can you explain that taking…
About Zsuzsa Kecsmar
Hooks That Make Contests and Sweepstakes Successful
What makes a contest attract 10.000 participants or only 20? The difference might be about the way the it’s promoted, or possibly due to the perceived chances of winning the prize(s). Contests and sweepstakes are attractive by nature, because you gain the opportunity of winning something in exchange for your personal data. Some promotions stop…
7 Essential Functions for Viral Facebook Contests
After the recent change of the Facebook promotion guidelines you can run contests on your timeline with a single post. But if besides engagement you also want to grow your email list and community, you should use apps. You imagine thousands of subscribers, and likes, right? You are not alone, viral marketing is what everyone…
The Anatomy of a Well-Executed Mobile Facebook Contest
I am a contest-junkie. I enter 4-5 sweepstakes and contests a day. I know it’s a lot, and forgive me, but this is because of my job (and okay, I like entering contests). I subscribe to these contests during the day both from my computer and mobile. And I realize it very often that these…