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Neal Schaffer-Social Media Speaker, Author, Consultant, Educator and InfluencerNeal Schaffer-Social Media Speaker, Author, Consultant, Educator and Influencer

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Zsuzsa Kecsmar

About Zsuzsa Kecsmar

Zsuzsa Kecsmar is an expert on Social Media Contests. Zsuzsa is a co-founder of Antavo Viral Contests, a tool that helps to create sweepstakes, contests and giveaways to Facebook, mobile and web. It's used by small businesses, agencies and marketers from 150+ countries on 27 languages. Zsuzsa is an award winning radio journalist, now responsible for marketing and customer development.

[CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)

[CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)

Would you cherish a company that sends you and your spouse on a romantic trip? Well, this is what one of Antavo’s customers did with 138 people. Apart from the romantic scene, it was a perfect marketing tactic that is worth replicating. iDBUS is a French transportation company which offers a long-distance coach service linking…

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25 Questions To Prepare For a Successful Social Media Contest

25 Questions To Prepare For a Successful Social Media Contest

“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Do you despair when your boss thinks about putting together a contest in a matter of minutes? Or when your colleague craves more likes without any strategy? Every social media marketer struggles with the same challenges. How can you explain that taking…

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Hooks That Make Contests and Sweepstakes Successful

Hooks That Make Contests and Sweepstakes Successful

What makes a contest attract 10.000 participants or only 20? The difference might be about the way the it’s promoted, or possibly due to the perceived chances of winning the prize(s). Contests and sweepstakes are attractive by nature, because you gain the opportunity of winning something in exchange for your personal data. Some promotions stop…

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7 Essential Functions for Viral Facebook Contests

7 Essential Functions for Viral Facebook Contests

After the recent change of the Facebook promotion guidelines you can run contests on your timeline with a single post. But if besides engagement you also want to grow your email list and community, you should use apps. You imagine thousands of subscribers, and likes, right? You are not alone, viral marketing is what everyone…

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The Anatomy of a Well-Executed Mobile Facebook Contest

The Anatomy of a Well-Executed Mobile Facebook Contest

I am a contest-junkie. I enter 4-5 sweepstakes and contests a day. I know it’s a lot, and forgive me, but this is because of my job (and okay, I like entering contests). I subscribe to these contests during the day both from my computer and mobile. And I realize it very often that these…

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ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in the growing world of social media for business.

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Neal Schaffer

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