The current social media authenticity crisis is a reminder that you have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. We hear this all day every day, and it’s a sound that continually rings in our ears. But why aren’t we being who…
About Wade Harman
Cognitive Recognition in Social Media
Social media marketing is the driving force in most bloggers’ strategy. You’re probably posting to social media every day, using your blog links as bait to lure the reader to your site in some form or fashion. But, for some reason it may not be working… The secret is the concept of cognitive recognition. There…
How To Grab Attention with Your Social Media Updates
More often than not, I see a lot of social media marketing tips from people that don’t know their eyeball from their elbow. These people are usually known for spouting off pieces of information like, “How not to lose your following” and “Ways to increase your social followers.” They fail to address the important issue…
How Behavior Can Produce Positive Social Media Marketing Results
Behavioral psychology is one of the first things they teach you when you go to college. It’s introductory psychology, and it’s pretty simple to understand. People are peculiar. Trying to understand what makes them behave can drive you absolutely batty. Trying to figure out why you didn’t make the sale or what causes people to…