You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. As I left for my hotel room that night, one thought kept…
About Wade Harman
The Positive Psychological Employee Advocacy Program
Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. If you own one of the many larger businesses that use employee advocacy programs to help build their social media, then you…
What Causes People To Click On Social Media?
The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? HA! Sure you have. We all have done that at one time or another. Although you’d be surprised at how many times I do…
The Authentic Crisis on Social Media
You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. We hear this all day every day, and it’s a sound that continually rings in our ears. But why aren’t we being who we really are? This post is activated by a conversation…
The Psychological Significance of the First Impression in Social Media
You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. There is a certain switch that people have when they meet you or your product, site, etc. that will activate either for you or against you right away. That’s why it’s so important…
Psychological Triggers in Email Marketing for Social Media
It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Let’s look at…
The Emotions of the Sexes and How To Capture It In Social Media
You have been using social media psychology in your marketing. You may have not been aware of it, but you have. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. Sure, it doesn’t take a genius to figure out…
Cognitive Recognition in Social Media
Social media marketing is the driving force in most bloggers’ strategy. You’re probably posting to social media every day, using your blog links as bait to lure the reader to your site in some form or fashion. But, for some reason it may not be working… There are a lot of things happening behind the scenes…
How To Grab Attention with Your Social Media Updates
More often than not, I see a lot of social marketing tips from people that don’t know their eyeball from their elbow. These people are usually known for spouting off pieces of information like, “How not to lose your following” and “Ways to increase your social followers.” There are thousands of countless articles on these…
How Behavior Can Produce Positive Social Media Results
Behavioral psychology is one of the first things they teach you when you go to college. It’s introductory psychology, and it’s pretty simple to understand. People are peculiar. Trying to understand what makes them behave can drive you absolutely batty. Trying to figure out why you didn’t make the sale or what causes people to bounce…
How To Attract More Social Media Readers Using Emotional Marketing
There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly? Emotional marketing is basically things that build your ego and make you feel confident about yourself. In other words, there are brands out there that are so solid with some people that they…
How Social Media Updating Affects The Brain
There are many strategies out there today that could be deemed successful while others are definitely worth walking away from. The fact of the matter is, some of these strategies can change over time. People change, trends get better, the world turns. However, there is one aspect of your social marketing that always stays the…