Every business is going digital and trust has become the new marketing currency in today’s digital business world. According to Nielsen, 92% of consumers trust recommendations from family and friends. Today’s ever-changing social media landscape opens up a new world of advocacy opportunities for tapping and motivating the most important marketing assets of your organization…
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4 Steps to Launching a Successful Employee Advocacy Program
Employees are one of the most valuable and trusted marketing assets available in today’s digital world. They are both digital and social-savvy in the connected world i.e., Connected Employees. With the rise of social media, employees are empowered with right tools and technologies to talk about employers in the social channels without any support and…
5 E’s of Creating an Effective Employee Advocacy Program
As you aware, we live in the ‘Trust’ economy and it has become the new marketing currency today. With the proliferation of digital and social technologies in the workplace, employees have become both digital and social savvy. So, employee advocacy has become a buzzword in today’s digital world. An effective employee advocacy program can result in…
6 Key Features to Look for When Choosing an Employee Advocacy Platform
Employee advocacy has become a buzzword in today’s digital workplace. Due to the proliferation of digital technologies, employees have an umpteen number of digital tools for improving productivity, internal and external collaboration. Recent studies identify the importance of employee advocacy as follows: Employee advocacy results in a 5x increase in web traffic and 25% more leads…
Unleash the Power of Gamification to Harness an Army of Employee Brand Advocates
Trust has become the new marketing currency in today’s digital world and online reviews can make or break a business. Modern marketers find all possible ways to engage customers, partners, and employees to promote company’s brand online. According to a report by Weber Shandwick , 33% of employees already share positive company news across their personal social channels…
What's in It for Me? Six Benefits of Employee Advocacy
The proliferation of digital and social technologies empower today’s modern workforce to spread company updates online. Recent studies enumerate the fact that the ‘Rise of an Employee Marketer’ is evident in today’s digital world. Does employee advocacy play a pivotal role in marketing strategy? Do modern marketers consider employee advocacy as a new way of…
10 Stats That Prove the Importance of Employee Advocacy
Employee advocacy has become a buzz word in today’s digital world due to the rise of social media landscape. Social media opens up a new world of advocacy opportunities for modern marketers. For example, online reviews can make or break any businesses today. Many companies are beginning to leverage employees’ personal social channels for evangelizing its…
4 Reasons Why Employee Advocacy is the Next Big Thing in Marketing
Employee advocacy has become a buzzword in today’s digital world. It’s a herculean task for organizations to create content that goes viral. According to a recent survey by Hinge Research Institute and Social Media Today, organizations with employee advocacy programs have seen increased brand visibility, improved brand recognition and better brand loyalty. To boost social…
Why Advocacy Marketing is Important in Today’s Digital World
Every business is going digital and trust has become the new marketing currency in today’s digital business world. According to Nielsen, 92% of consumers trust recommendations from family and friends. Today’s ever-changing social media landscape opens up a new world of advocacy opportunities for tapping and motivating the most important marketing assets of your organization…