Every business is going digital and trust has become the new marketing currency in today’s digital business world. According to Nielsen, 92% of consumers trust recommendations from family and friends. Today’s ever-changing social media landscape opens up a new world of advocacy opportunities for tapping and motivating the most important marketing assets of your organization…
About Venkatesh Raman
4 Steps to Launching a Successful Employee Advocacy Program
Employees are one of the most valuable and trusted marketing assets available in today’s digital world. They are both digital and social-savvy in the connected world i.e., Connected Employees. With the rise of social media, employees are empowered with right tools and technologies to talk about employers in the social channels without any support and…
What’s in It for Me? Six Benefits of Employee Advocacy
The proliferation of digital and social technologies empower today’s modern workforce to spread company updates online. Recent studies enumerate the fact that the ‘Rise of an Employee Marketer’ is evident in today’s digital world. However what exactly are the benefits of employee advocacy for both the company and employee? Does employee advocacy play a pivotal…
10 Stats That Prove the Importance of Employee Advocacy
Employee advocacy has become a buzz word in today’s digital world due to the rise of social media landscape. Social media opens up a new world of advocacy opportunities for modern marketers. For example, online reviews can make or break any businesses today. Many companies are beginning to leverage employees’ personal social channels for evangelizing…