The world of advertising has changed quite a lot in the last twenty years, and advertising in China is no different. Television, Radio, and out of home advertising were the only methods available to advertisers in the past. In the last few decades this has radically changed, not just in China but across the world….
About Tony DeGennaro
The End of Daigou: How China’s New Law Will Affect WeChat Ecommerce
Is WeChat ecommerce doomed because of China’s new laws? China’s ecommerce industry has developed at breakneck speed, quickly growing to become the world’s largest market for ecommerce. With the market’s worth swelling to over 1 trillion US dollars, regulation has struggled to keep pace with the market’s growth, especially as social media platforms like WeChat…
The Top 3 Social Commerce Platforms in China
Where Social Media Meets E-Commerce = Social Commerce As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? Goldman Sachs predicted that China’s total E-commerce market will reach over USD $1.7 Trillion by 2020. Contrast this with the United States where the market is only expected to reach USD…
Is TikTok the Next Big Thing in Social Media Marketing?
Created by Bytedance, the app now known as TikTok was launched in September 2016 in the Chinese market under the name Douyin (抖音). The name roughly translates to “Shaking Sound.” Within just one year the app had over 100 million monthly active users. With this astounding success, Bytedance launched the international version Tik Tok. Shortly…
How Bytedance’s Toutiao Is Stealing WeChat’s User Base
While almost every person has heard of WeChat, you’ll find far fewer have heard about Jinri Toutiao. It’s one of the hottest new social media/news platforms in China. Created by Bytedance, the company behind 2018’s smash social media success Tik Tok. While less recognized internationally, Jinri Toutiao, has become one of the most popular digital…