Tony DeGennaro is an expert in China Social Media. Tony is a passionate marketer with interests in social media, marketing analytics, and search engine optimization. He specializes in Chinese Social Media and Advertising. After getting his MBA with a concentration in Marketing at CUHK he became one of the founding partners of Dragon Social in Hong Kong.
Where Social Media Meets E-Commerce = Social Commerce As you likely already know, China is the world’s largest market for E-commerce. Don’t believe it? Goldman Sachs predicted that China’s total E-commerce market will reach over USD $1.7 Trillion by 2020.…
Created by Bytedance, the app now known as TikTok was launched in September 2016 in the Chinese market under the name Douyin (抖音). The name roughly translates to “Shaking Sound.” Within just one year the app had over 100 million…
While almost every person has heard of WeChat, you’ll find far fewer have heard about Jinri Toutiao. It’s one of the hottest new social media/news platforms in China. Created by Bytedance, the company behind 2018’s smash social media success Tik…