Neal Schaffer - Social Media Marketing Speaker, Consultant & Influencer

Influencer marketing, Instagram, Facebook, LinkedIn, blogging & content marketing advice

Tony DeGennaro

About Tony DeGennaro

Tony DeGennaro is an expert in China Social Media. Tony is a passionate marketer with interests in social media, marketing analytics, and search engine optimization. He specializes in Chinese Social Media and Advertising. After getting his MBA with a concentration in Marketing at CUHK he became one of the founding partners of Dragon Social in Hong Kong.

Is TikTok the Next Big Thing in Social Media Marketing?

Created by Bytedance, the app now known as TikTok was launched in September 2016 in the Chinese market under the name Douyin (抖音). The name roughly translates to “Shaking Sound.” Within just one year the app had over 100 million monthly active users. With this astounding success, Bytedance launched the international version Tik Tok. Shortly…

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How Bytedance’s Toutiao Is Stealing WeChat’s User Base

While almost every person has heard of WeChat, you’ll find far fewer have heard about Jinri Toutiao. It’s one of the hottest new social media/news platforms in China. Created by Bytedance, the company behind 2018’s smash social media success Tik Tok. While less recognized internationally, Jinri Toutiao, has become one of the most popular digital…

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