In 1976, Richard Dawkins coined the word ‘meme’ in his book The Selfish Gene to explain how ideas evolve and are shared across different cultures. When the Internet connected different corners of the world, this exchange of cultural artifacts became…
Let’s say you want to launch an email marketing campaign. After all, email is, without a doubt, an integral essence of digital marketing. 31% of B2B marketers believe that email marketing is the best strategy to nurture leads. 59% claim…
Since almost all marketing campaigns and social media strategies are intrusive and just suddenly pop out of nowhere, opt-in email marketing puts your business in a good light with your customers. Being intrusive and sending different unsolicited marketing campaigns can…
Through constantly copying other social media platforms innovating, Instagram remains at the top of the social media marketing hierarchy because of its engaging features for creating viral content, and an epic feature known as Instagram Reels might just be its…
Since the late 90s, the application of Email for sales and marketing continues to be on the rise. Before email marketing came into existence, marketers used to communicate with the help of what is now called snail mail or telephone,…
Is it a surprise to learn the average social media user has 8 social media accounts? When reading about it recently, I gasped in surprise—and I manage client social media accounts for a living! If I had to manage 8…
If you’re involved in social media marketing, you might have wondered if there is more than one way how to calculate engagement rate. In fact, you might be wondering what engagement rate really means and what value it has in…
Ready to elevate your small business today? Then it’s time to get serious about video marketing. Don’t worry: you don’t need a scriptwriter, film crew, and headstrong director to create compelling videos. In fact, all you need is right here…
