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Articles: 27

Email Marketing

How to Use Email Segmentation to Boost Marketing Conversions

Marketers are constantly seeking ways to improve email marketing conversions, and segmentation is an excellent option for achieving this goal. Data shows that segmented email campaigns boast 14% higher open rates than their non-segmented counterparts. It has also been reported…

How to Become an Amazon Influencer - A Step-By-Step Guide

Influencer Marketing

How to Become an Amazon Influencer – A Step-By-Step Guide

If you yield any type of online influencer or are already dabbling in affiliate marketing, you’ll want to learn how to become an Amazon influencer and cash in on arguably the largest online marketplace in the world which has only…

YouTube Video Optimization: Simple Tricks Beginners Can Implement To Rank Their Videos

YouTube and Video Marketing

YouTube Video Optimization: Simple Tricks Beginners Can Implement To Rank Their Videos

YouTube is the second largest search engine worldwide. This is because people nowadays consume more video content either to entertain themselves or have their problems solved. Every day video content marketers launch their YouTube channels and create and upload videos…

8 Powerful Ways How to Use Instagram Hashtags for More Exposure

Instagram Marketing

8 Powerful Ways How to Use Instagram Hashtags for More Exposure

Instagram is at the top of the social media food chain, and every IG ninja knows that hashtags are the real deal. Hashtags can make or break your exposure on Instagram; they are that powerful. If you want to stop…

LinkedIn Lead Generation Secrets Every Business Must Use

We all know that having a LinkedIn strategy to accelerate LinkedIn lead generation has become mandatory for every brand that doesn’t want to be left behind. This is especially true for B2B brands, as the competition is getting bigger each…

The Ultimate Guide to SEO for eCommerce Websites

Search Engine Optimization

The Ultimate Guide to SEO for eCommerce Websites

SEO is vital for your eCommerce website if you intend to survive. Relying on PPC advertising alone can be expensive, and your sales funnel will probably dry up once you switch off the ads. The goal of SEO is to…

social media keynote speaker neal schaffer

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.

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