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Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in late 2019 will publish his 4th book, The Business of Influence (HarperCollins), on educating the market on the why and how every business should leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
17 Things You Need for Effective Blog Management

17 Things You Need for Effective Blog Management

If you think effective blog management is just about writing whatever you think about and hitting the publish button, think again! If you want to be successful blogging for yourself or your business, you need to understand what goes into…
18 Types of Blogs You Can Launch Today

18 Types of Blogs You Can Launch Today

Some people want to build influence through podcasting. Others prefer the YouTuber route. There are many that try to become a social media influencer. Compared to all of these, once you understand the types of blogs that exist and follow…
The Top 19 Business Blogging Statistics for 2020

The Top 24 Business Blogging Statistics for 2021

If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses, with nearly 6 million blog posts being published every day. It’s no wonder…