There’s no question that influencer marketing cost is a hot topic for marketers. With organic social reach at an all-time low, and with paid social an often-expensive proposition, marketers are finding using an influencer marketing campaign to be a great…
No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s…
If you’re like most brands these days, chances are that you’ve at least thought about influencer marketing. But have you thought of using YouTube for this purpose? There are many reasons that brands, and influencers, have favored other platforms. For…
No matter how much social media, in general, has changed, one thing has been the same for a long time: Twitter is an important source of information and a place to exchange ideas worldwide. In addition, we marketers and corporate…
One of the great maxims of our culture is that nothing stays the same. Trends are a part of life, whether it’s fashion, communications, or even architecture. People even talk about trends, especially as they impact everyday life. And, in…
When you hear the term “influencer marketing,” what do you think of? If you’re like most marketing professionals, you’ll probably immediately envision a young, attractive man or woman selling the latest cars, beauty products, or fashion. For B2C companies, this…
Most marketers know that email marketing is highly effective. After all, even if you don’t have numbers for your brand, there’s at least personal experience: we all love to get promotional emails from our favorite brands. However, not all emails…
Facebook advertising is very competitive, especially in the era of people staying home most of the day. Now, even with stores reopened and most pandemic-era restrictions being lifted, relationships and virtual advertising remain important. In particular, Facebook is a major…
