Due to China’s enormous internet population many niche sites have been created. One of these niche sites is Douban. Douban is the main review based social network site in China. Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music….
About Miguel Roberg
Reaching China's Wealthy Millennials on Social Media
Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. According to McKinsey, “We now call consumers with household incomes in the 106,000 to 229,000 renminbi range upper middle class….
China's Response to Vine: Weishi
The internet industry in China is one of the most competitive in the world. So, it is no surprise that the video sharing app arena is becoming crowded. The most popular Vine clone in China is Weishi backed by major internet giant Tencent, which currently dominates the mobile messaging app segment with WeChat. Weishi Weishi…
Pros & Cons of Running Social Media Geared Towards China In-House
One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and…
Demographics and Behaviors of Chinese Social Media Users
Every year, for the last few years, we are social has been producing a Global Digital Statistics report that covers social media users’ demographics and behaviors. Below is their report for 2014, in the report there is a section on Asia Pacific and on China. Social, Digital & Mobile Around The World (January 2014) from We…
How to Maximize Your WeChat Marketing Campaigns
Maximizing Your WeChat Marketing Campaigns Over the last few months, we have been looking at the vast world of Chinese Social Media. In this article, we will dig deeper into WeChat and provide insights on how to integrate WeChat into your Chinese marketing mix. We will take a look at some WeChat marketing campaigns and also discuss…
The Future of Weibo for Marketers after IPO
How can marketers leverage Weibo and what is the future of Weibo for Marketers? This article will take a look at how Weibo is changing and help explain the future of Weibo for marketers. In order to find out more about the future of Weibo and how it will affect marketers, we first have to…
The Top 5 Chinese Social Media Networks
What are the top Chinese social media networks? Every day, companies are looking to reaching new audiences through social media marketing. But in China, knowing where to start can become a challenge in and of itself, especially if you don’t understand which Chinese social media networks are popular and which aren’t. This will provide marketers…
Is Chinese Social Media Important For Growth?
Overview of Chinese Internet The Chinese internet is vast with over 600 million internet users and an estimated 500 million smartphones users that access the internet from their mobile devices. Along with being expansive, the Chinese internet is becoming lucrative. In the first half of 2013, China mobile e-commerce reached 53.2 billion yuan (USD 8.6 billion), with a…