One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. There are both benefits and drawbacks from both strategies. Here are the pros and cons of running your Chinese social media in-house. Cons 1. Language The first problem and…
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How to Maximize Your WeChat Marketing Campaigns
Maximizing Your WeChat Marketing Campaigns Over the last few months, we have been looking at the vast world of Chinese Social Media. In this article, we will dig deeper into WeChat and provide insights on how to integrate WeChat into your Chinese marketing mix. We will take a look at some WeChat marketing campaigns and also discuss…
The Top 5 Chinese Social Media Networks
What are the top Chinese social media networks? Every day, companies are looking to reaching new audiences through social media marketing. But in China, knowing where to start can become a challenge in and of itself, especially if you don’t understand which Chinese social media networks are popular and which aren’t. This will provide marketers…