Influencer marketing is a hot segment of digital marketing. This strategy serves many purposes from creating brand awareness at scale to generating sales to earning visually driven media that can be used on your brands website, social, marketing materials, etc. Over 81% of consumers have reported making a purchasing decision based on a recommendation from…
About Kristen Matthews
14 New Ways to Promote Your B2B Blog
It’s very possible that you’re not getting the results from your B2B blog that you want. But don’t fret, learn how to amplify your awesome content here! READ MORE >>
How Affiliate Marketing for Fashion Brands Helps the Fashion Industry Stay Ahead of the Game
For marketing planning, it’s always wise to pay close attention to trends and influencer marketing strategies in the fashion industry as it tends to have to adapt quickly and stay ahead of the curve. With the nature of how fashion works, the industry has to change faster and responds quicker to trends than other verticals…
How Marketers are Calculating Influencer Compensation Based on Performance
As a marketer have you ever been given a price for a piece of influencer created content that has made you nervous? Have you flinched at paying for a piece of content that hasn’t been created yet or have worried that your spend may not pan out like you hope? Determining a win-win influencer compensation…
Why Affiliate Marketing is Influencer Marketing’s New Best Friend
A few months ago I was consulting with a client who told me that they were giving their influencers individualized links to track their performance and then were paying the top performers. I said, “oh so you’re implementing affiliate marketing?” The client said, “no that is spammy this isn’t spammy.” That was kind of a…
What I Learned About Blogger Outreach from Surveying 4,000 Bloggers
I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with…
12 Subject Lines for Better Blogger Outreach
One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. But, one of the things…