July 28th, 2020 It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means that many brands including your competitors are likely already implementing influencer marketing. So, with the marketplace being almost saturated, your brand really needs to stick…
About Kristen Matthews
Survey Results: How Influencers Want to Work with Brands
July 28th, 2020 Influencer marketing is a hot segment of digital marketing. This strategy serves many purposes from creating brand awareness at scale to generating sales to earning visually driven media that can be used on your brands website, social, marketing materials, etc. Over 81% of consumers have reported making a purchasing decision based on…
How Affiliate Marketing for Fashion Brands Helps the Fashion Industry Stay Ahead of the Game
July 21st, 2020 For marketing planning, it’s always wise to pay close attention to trends and influencer marketing strategies in the fashion industry as it tends to have to adapt quickly and stay ahead of the curve. With the nature of how fashion works, the industry has to change faster and responds quicker to trends…
How Marketers are Calculating Influencer Compensation Based on Performance
October 11th, 2020 As a marketer have you ever been given a price for a piece of influencer created content that has made you nervous? Have you flinched at paying for a piece of content that hasn’t been created yet or have worried that your spend may not pan out like you hope? Determining a…
12 Subject Lines for Better Blogger Outreach Campaigns
October 11th, 2020 One of the biggest pain points in an outreach campaign is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. But,…