For marketing planning, it’s always wise to pay close attention to trends and strategies in the fashion industry as it tends to have to adapt quickly and stay ahead of the curve. With the nature of how fashion works, the industry has to change faster and responds quicker to trends than other verticals have to….
About Kristen Matthews
How Marketers Compensate Influencers Based on Performance
As a marketer have you ever been given a price for a piece of influencer created content that has made you nervous? Have you flinched at paying for a piece of content that hasn’t been created yet or have worried that your spend may not pan out like you hope? While pretty much all marketers and brands…
Why Affiliate Marketing is Influencer Marketing’s New Best Friend
A few months ago I was consulting with a client who told me that they were giving their influencers individualized links to track their performance and then were paying the top performers. I said, “oh so you’re implementing affiliate marketing?” The client said, “no that is spammy this isn’t spammy.” That was kind of a…
What I Learned About Blogger Outreach from Surveying 4,000 Bloggers
I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This information has been very valuable for all influencer marketing professionals because it’s not very often that you get outreach advice from the people you want to team up with…
12 Subject Lines for Better Blogger Outreach
One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. But, one of the things…
Blogger Outreach: Pet Bloggers are the New “it” Girl
As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not…
5 Ways Brands are Getting Creative With Blogger Outreach
As both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their marketing partnerships and digital strategies to keep up. As blogger outreach becomes a tactic implemented by more brands than not, the need for creativity lies in the type of partnerships formed…
How Fashion Brands are Partnering with Bloggers for Big Results
From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the wonderful things about a good blogger outreach strategy is that this type of marketing can adapt to any budget. For fashions brands who are just starting out,…
Why Brands Should Consider Working With Travel Bloggers
One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Among the many verticals that may be relevant to your brand, studies and trends are showing that travel bloggers are surprisingly effective partners for many types of brands….
10 Tips for Developing Better Blogger Outreach
Do you feel like your your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite right? My career centers around working with bloggers and becoming a go-to source for blogger outreach advice. The following ten tips, I assure you, will take any…
Embrace the “One to One to Many” Approach by Working with Bloggers
One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers. Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Instead of running…
What Should Brands Offer Bloggers in Exchange for Posts?
At this point, you know not to expect something for nothing. But the area of what exactly you should offer bloggers for brand mentions can be a little murky. Some marketers just don’t have a big budget and if that’s the case, there are other things you can offer to make it a mutually beneficial…
Best Way to Reach Out to Bloggers? Read This BEFORE Reaching Out!
What is the best way to reach out to bloggers? Knowing a little bit about what bloggers want from marketers and what is considered “blogger outreach etiquette” can greatly improve the success of your blogger outreach campaigns simply because your pitches will be considered instead of deleted right away. In honor of the bloggers who…
Build Your Network of Brand Ambassadors with Blogger Outreach
Ambassadors are people who love you. Well, not like your mom loves you, but people who love your brand and have an audience to shout their love to. Bloggers, with their niche audiences and far reach, make perfect brand ambassadors. You just have to find them. And cultivate them. And make them love you. And…