Kristen Matthews

Kristen Matthews is an expert in Content Marketing and loves to collaborate with brands on their content marketing strategies. If you just want to chat with her or if you want to explore freelance content marketing opportunities with her she can be reached at [email protected]

Articles: 4

Influencer Marketing

Ten Common Influencer Marketing Mistakes and How to Fix Them

It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means that many brands including your competitors are likely already implementing influencer marketing. So,…

Influencer Marketing

How Affiliate Marketing for Fashion Brands Helps the Fashion Industry Stay Ahead of the Game

For marketing planning, it’s always wise to pay close attention to trends and influencer marketing strategies in the fashion industry as it tends to have to adapt quickly and stay ahead of the curve. With the nature of how fashion…

Influencer Marketing

How Marketers are Calculating Influencer Compensation Based on Performance

As a marketer have you ever been given a price for a piece of influencer created content that has made you nervous? Have you flinched at paying for a piece of content that hasn’t been created yet or have worried…

Influencer Marketing

12 Subject Lines for Better Blogger Outreach Campaigns

One of the biggest pain points in an outreach campaign is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should…