Kristen Matthews

It’s no secret that influencer marketing is a hot industry. It’s forecasted that influencer marketing will be a $10 billion industry by the year 2020. This means that many brands including your competitors are likely already implementing influencer marketing. So,…

For marketing planning, it’s always wise to pay close attention to trends and influencer marketing strategies in the fashion industry as it tends to have to adapt quickly and stay ahead of the curve. With the nature of how fashion…

As a marketer have you ever been given a price for a piece of influencer created content that has made you nervous? Have you flinched at paying for a piece of content that hasn’t been created yet or have worried…

One of the biggest pain points in an outreach campaign is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should…