My 12th Bytes from the PR Sphere column is the first to address social connections between public relations practitioners and journalists. Media relations remain an important component to effective public relations, particularly related to reputation and issues management. In the PR practitioner’s (necessary) skill set is the ability to engender trust and credibility. Following are…
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Connections Byte: Chewing on Relationship Building in PR vs. Social Media
The inaugural byte focused on two of the three pillars of PR: reputation and value. Now let’s gnaw away on the third pillar of relationship building to test its sturdiness, particularly in relation to social media (“engagement and information”). As a framework, let’s revisit key definitions from the last Bytes from the PR Sphere column:…