Most businesses with an active social media presence dream of viral posts that deliver explosive follower counts and booming revenue growth. But viral visibility isn’t always positive. In fact, even the largest companies in the world get caught off guard by preventable gaffes that taint their online reputations for years. But don’t let that scare…
About Jonas Sickler
How to Handle a Social Media Crisis with Grace
Social media isn’t just an amazing tool for connecting with potential customers, it’s also rapidly becoming the preferred method of customer service. Consumers love posting questions, praise (and unfortunately complaints) on company social accounts because it’s much easier and faster than traditional methods. This is fantastic when content is positive, but it can also drag…
How to Build a Positive Reputation Using Social Media
In the past, online reputation management services were devoted to burying or removing negative content from search results. Times have changed, and so has ORM. The web is now teeming with reputation management tools, but social media platforms top the list for ROI. When businesses take the time to optimize, promote and regularly update their…
Seven Biggest Social Media Mistakes Businesses Make That Damage Their Reputation
It’s easy to see why savvy business owners are so easily lured by the power of social media marketing. It offers the possibility of big returns with almost no capital investment and virtually anyone is able to open an account for free and begin sharing content. Unfortunately, in the hands of an inexperienced business owner,…