In the fast-paced world of social media, it’s easy to assume that ideas from just last year are passé. The concept of AIDA (Attention, Interest, Desire, Action) as a model for marketing success has been around for over a hundred years. AIDA is not even “so last century,” it is “so 19th century.” Given its…
About Joellyn Sargent
Joellyn “Joey” Sargent is an expert in B2B Branding. As founder and principal of the Claravon Consulting Group, Joey provides the clarity, vision and insight that leaders need to create powerful momentum for growth. Her fresh perspectives and no-nonsense advice help leaders connect corporate strategy, organizational performance and customer experience, delivering breakthrough results with Maximum Market Impact™. Joey is a writer and keynote speaker, presenting around the world on business strategy, marketing, branding and social media.