I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. They don’t think they have much visual content to share so they have instead focused on blogging…
About Jenn Herman
How To Use Instagram to Improve Your Marketing
Many people think of Instagram as a silo – its own platform, unrelated to everything else you do. But there are many Instagram features and tools that you can take advantage of to improve your whole marketing strategy. If you’re only using Instagram to share photos on Instagram, you’re missing out on many more opportunities…
6 Tips on How to Get More Followers on Instagram Quickly
Chances are you’ve heard the hype about Instagram, understand the benefits of Instagram, and may have even started an Instagram account for your business. And if you’re doing well, you’re regularly posting. But you may be struggling to find your audience. Just like any new account on any social media site, it can take a…
What NOT To Do On Instagram
In all of my posts about Instagram, I spend a lot of time explaining what you should do to see success. Whether it’s Instagram best practices or tips and shortcuts, there are a lot of ways to use Instagram effectively. However, there are a lot of things you might be doing which will actually hinder…
Instagram Best Practices
Instagram is one of the biggest social media platforms today. As visual marketing becomes more important and as Instagram adds more features, they are quickly dominating the social media space. But along with popularity comes abuse from users not familiar with common practices. To ensure that you are up to speed and ready to use…
How to Define Your Style on Instagram
As with anything in marketing and branding, we need to have a “style” that defines our brand. Whether it’s color, font, or other characteristics, your brand has a style of its own. If you’re going to use Instagram for marketing, it’s important that you convey this style through your Instagram posts. Fortunately, Instagram makes it…
The 8 Advantages of Using Instagram for Business
I know what you’re thinking already. Another social media site I want you to look into. Between Facebook, Twitter, LinkedIn, Google+, Pinterest, your blog and all the other sites out there, how are you supposed to incorporate Instagram into your social media strategy? And, more importantly, why should you bother? You’re doing just fine without…