Why is content optimization so important? Over time every piece of content starts losing rankings in the search engines, and your readers stop commenting, sharing, or linking to your content. Over 4 million blog posts are published online every day, and I noticed that in 3-4 months 90% of them don’t get organic traffic at…
About Irina Weber
How to Plan Your Social Media Content in Six Easy Steps
It’s a known fact that social media plays a crucial role in any marketing strategy. Today, it’s safe to say that an overwhelming number of marketers consider using social media to build a following and understand that social media is a strategic must-have. The challenge they all must deal with is how to plan your…
3 Simple Ways to Monitor Website Content Changes and Regain Control of Your Domain
For businesses that run online, it is important to keep a handle on everything, including the need to monitor website content changes. Online businesses need to control what content was added to their websites, whether it’s the images, pages, posts or other files. Especially when you manage dozens of websites that have a lot of…
Seven Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
According to the Content Marketing Institute report, 88% of B2B marketers are using content marketing as part of their marketing strategy. These days content marketing is overwhelming. It’s never easy to run and balance social media, email, and other content marketing tactics. That’s where content marketing campaigns tools come in. A lot of marketers consider…
How to Create Search-Friendly Content For Every Stage of the Marketing Funnel
A lot of content we absorb online has a very specific goal: to buy, sign up or learn more. Most of the content we digest and engage with every day is a part of the content marketing funnel. This is a multi-tiered process that moves people from being aware of a service or product to…
5 Incredible Tools to Validate Your Content Ideas
According to Content Marketing Institute’s article, “What Effective B2B Content Marketing Looks Like [New Research]”, 57% of B2B marketers tell that it’s hard to consistently produce quality content. The big challenge of content marketing is to come up with topics to write about. If you have a great content idea for your blog post, it…
5 Lesser-Known Tools To Organize Your Content Marketing Tasks
For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company,…