August 8th, 2020 Hunting for first positions in Google Search isn’t enough. Of no less importance is the fact that you need to create content that builds trust and that people can rely on. Users often rely on their own intuition and knowledge to estimate content trust and relevance. Unfortunately, it becomes counterproductive with the…
About Irina Weber
5 Proven Ways to Re-Optimize Content Quickly
July 7th, 2020 Why is content optimization so important? Over time every piece of content starts losing rankings in the search engines, and your readers stop commenting, sharing, or linking to your content. Over 4 million blog posts are published online every day, and I noticed that in 3-4 months 90% of them don’t get…
How to Plan Your Social Media Content in Six Easy Steps
August 2nd, 2020 It’s a known fact that social media plays a crucial role in any marketing strategy. Today, it’s safe to say that an overwhelming number of marketers consider using social media to build a following and understand that social media is a strategic must-have. The challenge they all must deal with is how…
3 Simple Ways to Monitor Website Content Changes and Regain Control of Your Domain
February 8th, 2020 For businesses that run online, it is important to keep a handle on everything, including the need to monitor website content changes. Online businesses need to control what content was added to their websites, whether it’s the images, pages, posts or other files. Especially when you manage dozens of websites that have…
Seven Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
July 28th, 2020 According to the Content Marketing Institute report, 88% of B2B marketers are using content marketing as part of their marketing strategy. These days content marketing is overwhelming. It’s never easy to run and balance social media, email, and other content marketing tactics. That’s where content marketing campaigns tools come in. A lot…
How to Create Search-Friendly Content For Every Stage of the Marketing Funnel
July 28th, 2020 A lot of content we absorb online has a very specific goal: to buy, sign up or learn more. Most of the content we digest and engage with every day is a part of the content marketing funnel. This is a multi-tiered process that moves people from being aware of a service…
5 Lesser-Known Tools To Organize Your Content Marketing Tasks
September 6th, 2020 For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large…