A lot of content we absorb online has a very specific goal: to buy, sign up or learn more. Most of the content we digest and engage with every day is a part of the content marketing funnel. This is a multi-tiered process that moves people from being aware of a service or product to…
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5 Incredible Tools to Validate Your Content Ideas
According to Content Marketing Institute’s article, “What Effective B2B Content Marketing Looks Like [New Research]”, 57% of B2B marketers tell that it’s hard to consistently produce quality content. The big challenge of content marketing is to come up with topics to write about. If you have a great content idea for your blog post, it…
5 Lesser-Known Tools To Organize Your Content Marketing Tasks
For online businesses who invest in content marketing, every piece of content needs to be flawless. Otherwise, you won’t be successful. The problem is that content is not only blog posts, podcasts or social media activity. It’s all of the above, and not just that. But if you work in a large agency or company,…