Are you having trouble driving traffic to your B2B website? Does your B2B content marketing program leave everyone yawning with boredom? It’s time to shake things up and make B2B content marketing exciting! B2B content marketing is often thought of as serious, dull, and in the weeds. However, every company has a story to tell….
About Holly Chessman
7 Videos You Need To Make B2B Content Marketing Powerful
There’s no question that video needs to be a part of any B2B content marketing plan. Cisco has predicted that by 2022 video will make up around 82% of all internet traffic. According to Statista, 85% of all internet users in the United States already watch online video content every month. But how does that…
Ten Content Marketing Tactics You Need To Make Your Business Successful
Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order to make your program successful? You’re not alone. Content marketing can be a very compelling way to capture mindshare and close business. However, simply creating content without any overarching plan…
The 5 Steps You Need To Follow For Content Marketing Success
5 Insanely Sharable Formats to Improve Your Content Marketing Efforts Right Now
It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…
How To Be a Rockstar Twitter Chat Guest And Win At Content Marketing
Want an engaged audience to amplify your content marketing efforts? Ready to grow your reputation at high speed? If you answered yes to these questions, a Twitter chat is the way to go! Twitter is a great place in general to win customers and gain influence through your content marketing efforts. Twitter chats can give…
Why Do Content Marketers Need to Write Long-Form Content?
Long-form content is a key to any content marketing plan. It provides the center around which all of your content marketing efforts will circle. That said, many people shy away from creating long-form content. It can be intimidating to figure how to focus and grow your content base. There are many channels on which you…
3 Interactive Content Marketing Tools You Need to Use
Feeling like a content marketing pick-me-up? Need to come up with fresh ideas? Wondering why your audience isn’t interested in your content? It’s time you started to add some interactive content to your content marketing efforts. Reading content is great, but getting your audience personally involved in your content is even better. When customers can…
5 Content Marketing Hacks to Promote Yourself at an Event
Events provide the perfect opportunity to promote yourself and your offerings. You have a ready-made, targeted audience and a very specific time period during which you can stand out as a knowledge provider and a thought leader. It doesn’t matter whether you are running the event or simply attending – you can’t afford to miss…
Content Curation vs Content Creation – Which is Better?
Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…
5 Hilarious Content Marketing Campaigns With Great Results
Funny content marketing campaigns can be very effective. Yet many companies shy away from using humor in their marketing process. It can be difficult to know where to draw the line between “amusing” and “offensive”. However, when done right, humor can help you gain brand recognition and new customers. Seeing how others do it right…
25 Free Content Marketing Tools to Radically Boost Your Results
A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. Luckily there are plenty of free content marketing tools to leverage today. While there are many tools that claim to “do it all,” the truth of the matter is that…
5 Free Headline Tools to Make Your Eye-catching Content Irresistible
Are you creating high-quality content yet experiencing little traffic? Maybe you’re wondering why even though you’re posting on multiple channels no one is clicking on the headline you’re sharing on social media and checking out your content? If so, it’s time to start thinking about how to write better headlines. In content marketing, more important…
5 Event Planning Secrets for Outstanding Event Exposure
Want to get amazing content and social media event exposure? There are loads of ways to supercharge your experience – and it all starts with your event planning ahead of time. We all have very busy schedules. It’s hard to find time to complete the day-to-day activities of a marketing professional, let alone take some…
52 Ideas for Sharable Content Creation
Have you ever felt that lump of abject dread in your stomach when you stared at the keyboard, trying to fuel ideas for new content creation? Fear no more! It’s time to start creating content! And not just any content – shareable content! While producing new content daily is a lofty goal that not all…
3 Free Content Curation Tools to Save You Time and Grow Your Rep
Content curation can be used to boost traffic, SEO, thought leadership and more. What’s more, there are some great tools out there to make the curation process extremely easy. Not sure what content curation is? Content curation involves gathering content from a variety of reputable sources and sharing it via a single source (for example…
How to Include Customers in Your Content Marketing
Customers are at the heart of your business. Of course, they provide your business with the revenue it needs to keep going. But did you also think about the fact that they can help you grow your audience? It’s then natural to think about how to include customers in your content marketing. When your customers…
How to Start a Guest Blogging Program (Even if You Don’t Have Big Name Pull)
When you provide relevant, meaningful content, you quickly become a resource for prospects and customers alike. However, producing content is a time-consuming process. For many companies whose resources are already stretched to the limit, producing enough content can become a real challenge. That’s where a guest blogging program comes in handy. No, a guest blogging…