Creating content can be time consuming. Do you ever wonder if content marketing is really worth the effort? Is content still really king? The answer is a resounding yes. Content marketing has a multitude of benefits. Creating and sharing content with purpose can be an extremely effective way to: Build an audience. Cement your brand…
About Holly Chessman
How To Make B2B Content Marketing Exciting
Are you having trouble driving traffic to your B2B website? Does your B2B content marketing program leave everyone yawning with boredom? It’s time to shake things up and make B2B content marketing exciting! B2B content marketing is often thought of as serious, dull, and in the weeds. However, every company has a story to tell….
7 Videos You Need To Make B2B Content Marketing Powerful
There’s no question that video needs to be a part of any B2B content marketing plan. Cisco has predicted that by 2022 video will make up around 82% of all internet traffic. According to Statista, 85% of all internet users in the United States already watch online video content every month. But how does that…
Ten Content Marketing Tactics You Need To Make Your Business Successful
Looking to start a content marketing program but not quite sure how to make it work? Wondering what content marketing tactics you’re missing in order to make your program successful? You’re not alone. Content marketing can be a very compelling way to capture mindshare and close business. However, simply creating content without any overarching plan…
The 5 Steps You Need To Follow For Content Marketing Success
5 Insanely Shareable Formats to Improve Your Content Marketing Efforts Right Now
It’s easy to fall into a rut and share the same content format over and over and over. No wonder many question the efficacy of their content marketing efforts. After all, who wants to listen to the same spiel time and time again, especially in a social media world where so much shiny and new…
How To Be a Rockstar Twitter Chat Guest And Win At Content Marketing
Want an engaged audience to amplify your content marketing efforts? Ready to grow your reputation at high speed? If you answered yes to these questions, a Twitter chat is the way to go! Twitter is a great place in general to win customers and gain influence through your content marketing efforts. Twitter chats can give…
5 Content Marketing Hacks to Promote Yourself at an Event
Events provide the perfect opportunity to promote yourself and your offerings. You have a ready-made, targeted audience and a very specific time period during which you can stand out as a knowledge provider and a thought leader. It doesn’t matter whether you are running the event or simply attending – you can’t afford to miss…
Content Curation vs Content Creation – Which is Better?
Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their attention, lets them know you are an expert in providing solutions to their problems, and…
5 Hilarious Content Marketing Campaigns With Great Results
Funny content marketing campaigns can be very effective. Yet many companies shy away from using humor in their marketing process. It can be difficult to know where to draw the line between “amusing” and “offensive”. However, when done right, humor can help you gain brand recognition and new customers. Seeing how others do it right…
25 Free Content Marketing Tools to Radically Boost Your Results
A good marketer’s skills can only take you so far. These days, if you want to achieve content marketing success, you have to use tools. Luckily there are plenty of free content marketing tools to leverage today. While there are many tools that claim to “do it all,” the truth of the matter is that…
How to Start a Guest Blogging Program (Even if You Don’t Have Big Name Pull)
When you provide relevant, meaningful content, you quickly become a resource for prospects and customers alike. However, producing content is a time-consuming process. For many companies whose resources are already stretched to the limit, producing enough content can become a real challenge. That’s where a guest blogging program comes in handy. No, a guest blogging…