Holly Chessman

Holly Chessman is an expert on Content Marketing. Holly is the Principal at Holly Chessman Marketing. Named one of New England’s Top 40 Influencers in Content and Digital Marketing, Holly understands the power of building businesses online, as well as the skills necessary to produce and implement results-driven marketing processes and campaigns. She also love Science Fiction and owns a talking TARDIS.

Articles: 3

What You Need to Know About Low-Budget Content Marketing

Content Marketing

What You Need to Know About Low-Budget Content Marketing

It’s a well-known fact that good content can make or break a business. Many start-ups and small businesses in particular depend on low-budget content marketing as a way to dip start growing their audience and brand. As a writer myself,…

Content Curation vs Content Creation – Which is Better?

Content Marketing

Content Curation vs Content Creation – Which is Better?

Which is the better way to go: Content curation or content creation? After all, there are many different buyers in many different phases of the customer lifecycle. The key to capturing their interest is to provide content that hooks their…

social media keynote speaker neal schaffer

Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies. He also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration.