“Sales is a numbers game.” I began my B2B selling career back in 1977 when I went to work for a national company and I was assigned a geographic territory in Los Angeles where I was expected to make 30 in-person cold-calls each day. We were offering business calculators that averaged $500 each although we…
You’ve Connected on LinkedIn. Now What?
You’ve connected on LinkedIn. Now what? How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. I accept your invitation and … that’s it. We’re connected. What a waste….
Social Selling: How to Identify the Decision Maker in Social Media
Properly identifying the decision maker(s) may be the single most important aspect of the sales process. Certainly, this is no different in social sales. Specifically, we are looking for that person who has the … Money Authority Need Otherwise known as the “MAN”. If they don’t have the money, or they are not willing to…