Key Account Management is a very complex and comprehensive process that generally addresses what happens after the sale. What we want to explore today is how we can leverage social selling in order to assist us in achieving our goal of breaking into major accounts. Nothing happens until somebody sells something. It is also important…
About Craig Jamieson
A Primer on B2B Social Selling with Twitter
Our next two articles will be discussing social selling with two separate platforms … Twitter and LinkedIn. A few years ago, I recall a conversation on one of the social networks that asked the question … “Which platform, Twitter or LinkedIn, is the most effective for B2B selling?” Certainly, there are arguments for both. Then some…
Is Selling Still a Numbers Game?
I began my B2B selling career back in 1977 when I went to work for a national company and I was assigned a geographic territory in Los Angeles where I was expected to make 30 in-person cold-calls each day. We were offering business calculators that averaged $500 each although we also provided specialized and accounting…
4 Simple Social CRM Activities That Will Increase Your Sales
Before there was CRM (Customer Relationship Management) there were Contact Managers (CM) and good contact management practices are neither dead nor are they old-school. The CM features that I grew up with are still valid 30 years later. Social CRM (SCRM) will now allow us to leverage our social relationships as well our traditional ones….
You’ve Connected on LinkedIn. Now What?
How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. I accept your invitation and … that’s it. We’re connected. What a waste. Based on my experience that few…
Social Sales | Identifying the Decision Maker
Properly identifying the decision maker(s) may be the single most important aspect of the sales process. Certainly, this is no different in social sales. Specifically, we are looking for that person who has the … Money Authority Need Otherwise known as the “MAN”. If they don’t have the money, or they are not willing to…