You’ve established a great social media presence. As the head of marketing, or a marketer in charge of social media – you’re really proud of what you’ve done. Your fingerprints are all over your social media program – but the time has come to bring in other team members. How do you stay consistent with…
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Social Media Writing: How to Write for Engagement on Facebook
In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies (check out this other post for general Twitter 101 advice). Now it’s Facebook’s turn to come under the microscope, specifically tackling the question of how to increase post engagement on Facebook. With a longer character…
Twitter Writing 101: RTs, Hashtags and More
In last month’s social media writing column, we took a look at perfecting your message for each of the “Big 3” social networks. Now it’s time to turn our attention toward Twitter. Twitter has been called many things – from a waste of time to an online cocktail party. No matter your personal feelings about…
Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. The audiences and the platforms call for…