Courtney Ramirez

About Courtney Ramirez

Courtney Ramirez is an expert in Social Media Writing. Courtney is the Director of Content Strategy for Endurance Marketing, where she helps take B2B brands from boring to breakthrough. She creates strategies that helps businesses tell their story, increase their prospects and convert more customers. She manages content marketing creation and implementation so clients can see the best results from their inbound marketing efforts. She geeks out on content marketing metrics and cat memes.

How to Create a Social Media Style Guide for Your Brand

You’ve established a great social media presence. As the head of marketing, or a marketer in charge of social media – you’re really proud of what you’ve done. Your fingerprints are all over your social media program – but the time has come to bring in other team members. How do you stay consistent with…

How to Create Winning Social Media Calls to Action

Creating calls to action is ingrained into the DNA of any copywriter worth their salt – but there’s often a disconnect between social media and sales. Social media is about building relationships, starting a conversation and engaging with your audience – but at the end of the day, you need that audience to do something…

Social Media Writing: How to Write for Engagement on Facebook

In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience…

Social Media Writing: Your Rules for Engagement

Engagement is an essential social media goal. In a survey from Awareness, 78% of respondents indicated that engagement is their top priority for social media marketing, second only to revenue generation at 51%. If you’re involved in social media, your goals are likely very similar. You know that building your connections on social media, facilitating…

Twitter Writing 101: RTs, Hashtags and More

In last month’s social media writing column, we took a look at perfecting your message for each of the “Big 3” social networks. Now it’s time to turn our attention toward Twitter. Twitter has been called many things – from a waste of time to an online cocktail party. No matter your personal feelings about…

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. The audiences and the platforms call for…

5 Easy Ways to Test Social Media Writing Services

On the surface, social media writing is a piece of cake. Compared to white papers or web copy, creating social media updates and content to share seems like a relatively easy task. So easy, in fact, that you may try to handle all of your social media writing in house – or pay an intern…

Smart marketing puts your message right in front of your audience. With millions of people participating in social media each day, using social media platforms to market your business can be a smart move. If you’re warming up to the idea of social media and see it as a legitimate strategy, a logical step is…