You’ve established a great social media presence. As the head of marketing, or a marketer in charge of social media – you’re really proud of what you’ve done. Your fingerprints are all over your social media program – but the time has come to bring in other team members. How do you stay consistent with…
About Courtney Ramirez
How to Create Winning Social Media Calls to Action
Creating calls to action is ingrained into the DNA of any copywriter worth their salt – but there’s often a disconnect between social media and sales. Social media is about building relationships, starting a conversation and engaging with your audience – but at the end of the day, you need that audience to do something…
Social Media Writing: How to Write for Engagement on Facebook
In previous months, we’ve taken a look at general tips for different platforms, and gone over Twitter 101 writing strategies. Now it’s Facebook’s turn to come under the microscope, specifically tackling the question of how to increase post engagement on Facebook. With a longer character length, photo sharing capabilities and more, Facebook offers a lot…
Social Media Writing: Your Rules for Engagement
Engagement is an essential social media goal. In a survey from Awareness, 78% of respondents indicated that engagement is their top priority for social media marketing, second only to revenue generation at 51%. If you’re involved in social media, your goals are likely very similar. You know that building your connections on social media, facilitating…
Twitter Writing 101: RTs, Hashtags and More
In last month’s social media writing column, we took a look at perfecting your message for each of the “Big 3” social networks. Now it’s time to turn our attention toward Twitter. Twitter has been called many things – from a waste of time to an online cocktail party. No matter your personal feelings about…
Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. The audiences and the platforms call for…
5 Easy Ways to Test Social Media Writing Services
On the surface, social media writing is a piece of cake. Compared to white papers or web copy, creating social media updates and content to share seems like a relatively easy task. So easy, in fact, that you may try to handle all of your social media writing in house – or pay an intern…
Should Social Media Be Outsourced?
Smart marketing puts your message right in front of your audience. With millions of people participating in social media each day, using social media platforms to market your business can be a smart move. If you’re warming up to the idea of social media and see it as a legitimate strategy, a logical step is…