When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create…
About Claire Axelrad
Keeping Up with Nonprofit Content Marketing and Social Media Tools
We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why isn’t everyone embracing marketing tools for nonprofits? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t…
21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and…
The 9 Signs of a Successful Social Media Strategy for Nonprofits
If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Or read Why Schrewd Nonprofit Fundraisers Need to Own Social Media. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so…
11 Ways Small Nonprofits Can Stand Out Using Social Media
When you’re a small or medium-sized nonprofit, keeping up with all the latest developments on social media can seem daunting. Fear not! You don’t have to do it all. You simply have to do what you do well. So if your social media experience has evolved into something of a runaway train – a little…
Why Nonprofit Fundraisers Need to Own Social Media
The majority of nonprofits are not paying enough attention to social media. This may have been understandable five years ago. Today, it’s just plain dumb. If You’re Absent No one Can See You Nonprofits constantly talk about their need to “build awareness.” In our digital world, it should be patently obvious that if you want…
10 Truths about Social Media’s Impact on Nonprofit Fundraising and Marketing
Nonprofits wanting gifts should give them. Relationships work that way. And relationships count for everything. Getting and retaining donors (and, really, any type of constituent) is all about building and stewarding relationships. Satisfying, long-term relationships; not quick transactions. And lasting relationships are measured by the mutually sustaining benefits experienced by all parties over time. Give…