When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create…
About Claire Axelrad
21st Century Nonprofit Content Marketing & Social Media
By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and…
The 9 Signs of a Successful Social Media Strategy for Nonprofits
If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so congested these days I wouldn’t be surprised if folks today must…
10 Truths about Social Media’s Impact on Nonprofit Fundraising and Marketing
Nonprofits wanting gifts should give them. Relationships work that way. And relationships count for everything. Getting and retaining donors (and, really, any type of constituent) is all about building and stewarding relationships. Satisfying, long-term relationships; not quick transactions. And lasting relationships are measured by the mutually sustaining benefits experienced by all parties over time. Give…