• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Neal Schaffer - Social Media Marketing Speaker, Consultant & InfluencerNeal Schaffer – Social Media Marketing Speaker, Consultant & Influencer

Influencer marketing, Instagram, Facebook, LinkedIn, blogging & content marketing advice

  • Start Here
  • Speaking
  • Consulting
    • Influencer Marketing
  • PDCA Social
  • Group Coaching
  • Books
  • Blog
  • Contact

Claire Axelrad

About Claire Axelrad

Claire Axelrad, J.D., CFRE is an expert on Social Media and Nonprofits. Claire was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development experience to her work as principal of Clairification. A sought-after coach, Claire teaches the CFRE Fundraising Certification Course and frequently presents for The Foundation Center and 4GOOD. Claire writes this monthly column on Nonprofit Social Media plus regular columns for Nonprofit Pro and Guidestar. Clairification was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine.

Why Nonprofit Content Marketing Should Help, Not Sell

Why Nonprofit Content Marketing Should Help, Not Sell

When I think about nonprofit content marketing, one of my favorite marketing strategists I often am inspired by is Jay Baer, author of Youtility and countless other social media classics. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes! Sell something and you create…

Read More »

Keeping Up with Nonprofit Content Marketing and Social Media Tools

Keeping Up with Nonprofit Content Marketing and Social Media Tools

We’re well into the second decade of the 21st century, yet many nonprofits still operate like it’s 1999. There’s a pervasive anti-technology bias that’s causing well-meaning organizations to shoot themselves in the foot. Why isn’t everyone embracing marketing tools for nonprofits? The reasons I’ve heard from nonprofits include: Technology is expensive. Our current staff doesn’t…

Read More »

21st Century Nonprofit Content Marketing & Social Media

21st Century Nonprofit Content Marketing & Social Media

By now, whatever your business – for- or non-profit — you shouldn’t have to be persuaded that nonprofit content marketing and social media are essential strategies to survive and thrive in the current zeitgeist. The digital revolution won. Digital communications are a part of our daily lives. It’s fundamentally changed how people find you and…

Read More »

The 9 Signs of a Successful Social Media Strategy for Nonprofits

9 Winning Nonprofit Social Media Strategies

If you think social media marketing strategy for nonprofits is a lot of sound and fury signifying nothing, think again. Or read Why Schrewd Nonprofit Fundraisers Need to Own Social Media. Ever hear the old advertising adage that folks need to see/hear something at least 7 times before they notice it? Our airspace is so…

Read More »

11 Ways Small Nonprofits Can Stand Out Using Social Media

When you’re a small or medium-sized nonprofit, keeping up with all the latest developments on social media can seem daunting.  Fear not! You don’t have to do it all. You simply have to do what you do well. So if your social media experience has evolved into something of a runaway train – a little…

Read More »

Why Nonprofit Fundraisers Need to Own Social Media

The majority of nonprofits are not paying enough attention to social media. This may have been understandable five years ago. Today, it’s just plain dumb. If You’re Absent No one Can See You Nonprofits constantly talk about their need to “build awareness.” In our digital world, it should be patently obvious that if you want…

Read More »

10 Truths about Social Media’s Impact on Nonprofit Fundraising and Marketing

Nonprofits wanting gifts should give them.  Relationships work that way. And relationships count for everything. Getting and retaining donors (and, really, any type of constituent) is all about building and stewarding relationships.  Satisfying, long-term relationships; not quick transactions. And lasting relationships are measured by the mutually sustaining benefits experienced by all parties over time. Give…

Read More »

Primary Sidebar

FOLLOW ME!

Follows
  • Twitter
    222k Followers
  • LinkedIn
    41.6k Followers
  • Pinterest
    33.4k Followers
  • Instagram
    17k Followers
  • Facebook
    28k Followers
  • YouTube
    268 Followers

ABOUT NEAL

Neal Schaffer is a leader in helping educate executives and professionals on social media as well as in implementing successful social media strategies for businesses. CEO of the social media agency PDCA Social, social media educator at Rutgers University and the Irish Management Institute, social media keynote speaker who has spoken at hundreds of events on four continents, and author of three social media books, Neal is a true innovator and influencer in digital and social media marketing.

LOOKING TO BETTER LEVERAGE LINKEDIN?

LEARN THE LATEST ABOUT INFLUENCER MARKETING

USE THE SOCIAL MEDIA DASHBOARD THAT I USE!

Recent Posts

  • 7 Tips on How to Easily Create Facebook Video Ads that Convert
  • The Dark Side of Facebook
  • 5 Free Ways to Promote Your Content and Beat Your Competition
  • 21 Content Marketing Tools Every Marketer Needs
  • How to Create an Influencer Marketing Campaign: A 7-Step Guide
  • When is the Best Time to Post on Instagram for the Maximum Engagement?
  • Current Trends on LinkedIn Lead Generation
  • How to Give Influencers Creative Freedom AND Protect Your Brand
  • Here’s How to Structure a Good Blog Post for Readers and Google
  • Seven Must-Have Tools to Manage Your Content Marketing Campaigns in 2020
  • Email Marketing 101: Class Is In!
  • Metricool Review: How Metricool Helps You Manage a Comprehensive Social Media Program – and More!
  • How To Make B2B Content Marketing Exciting
  • Five Ways to Develop Your Brand Voice through Content Marketing
  • Three HOT Content Marketing Trends to Get Into RIGHT NOW!

SEARCH THIS SITE

CATEGORIES

Footer

Neal Schaffer

About Neal Schaffer
Influencer Marketing Services
Social Media Speaker
Social Media Consulting
Social Media Books
Neal's Social Media Blog Posts
Neal's Social Media Podcast
Social Media Center of Excellence
Hire Neal

Popular Blog Categories

Instagram Marketing
Twitter Marketing
LinkedIn
Facebook Marketing
Content Marketing
Social Media Tools
Influencer Marketing
YouTube & Video Marketing
WeChat and China Social Media
Social Media for Nonprofits
Social Media Strategy

Free Ebooks

Maximizing LinkedIn for Business
How AI is Revolutionizing Influencer Marketing
How to Build an Employee Advocacy Program
Focused Social Selling
The Social Media Tools for Business Guide

More Social Media Resources

Recommended Social Media Books
Recommended Social Media Resources - Apps, Tools & More!
Recommended Social Media Conferences
Recommended WordPress Plugins

Search This Site

Follow Me

Follows
  • Twitter
    222k Followers
  • LinkedIn
    41.6k Followers
  • Pinterest
    33.4k Followers
  • Instagram
    17k Followers
  • Facebook
    28k Followers
  • YouTube
    268 Followers

Copyright © 2019 · Windmills Marketing DBA PDCA Social · Privacy Policy · Terms & Conditions · Contact