July 3rd, 2020 Are you fully leveraging the potential that sweepstakes marketing has for your business? No marketing activity should be created and executed on-the-fly. Especially if you want it to help you reach specific social media marketing goals. Not that you can’t, or shouldn’t, pivot quickly to react to trending topics and capture the…
About Carolyn Wilman
Are Online Sweepstakes Part of Your Marketing Tool Belt? Here’s Why They Should Be.
August 2nd, 2020 My approach to marketing has always been similar to that of a contractor. I see myself with a virtual tool belt holding a myriad of tools I can utilize based upon the job at hand. Many times it’s a combination of tools that gets the job done. One of my all-time favorite…
The 5 Most Skipped Steps When Running a Sweepstakes
September 6th, 2020 Are you thinking of running a sweepstakes? When I was 20, my dad gave me a tape set by Jack Canfield. Jack started the talk by stating almost all of what he was about to teach that day, the audience most likely already knew. They had probably already been to many similar…
Are You Dragging Your Pivot Foot When Creating Online Sweepstakes?
July 27th, 2020 I live on the outskirts of Toronto, Canada, and the past months I got to experience first-hand a literal explosion of Raptors themed ads, promotions, and online sweepstakes as everyone tries to create an online sweepstakes. I am sure other cities have experienced the onslaught of vivacity, but not mine. Almost every…
How to Prevent “Prize Pigs” from Entering and Winning Your Sweepstakes
September 6th, 2020 Although I have previously written about the different aspects of how entrants such as prize pigs cheat to win a sweepstakes, how to prevent it, and how to turn your biggest fans into brand ambassadors and influencers, it seemed time to reiterate, review and update the topic as social channels and platforms…