Have you realized how effective influencer content can be to cut through the online noise? Consider the reality of today’s Internet user. Every day, Internet users are bombarded with hundreds if not thousands of ads even if they don’t know it. From promoted content on social media to paid ads on search engines, there are…
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How to Give Influencers Creative Freedom AND Protect Your Brand
Using influencer marketing is one of the best ways to directly connect with relevant audiences through a medium that those audiences trust. And as many brands are now discovering, the best way to maximize these influencer campaigns is by doing the legwork and taking the time to collaborate with their influencers, working with them to…
More Followers = More Sales and Other Influencer Marketing Myths
There are a lot of ways to start utilizing influencer marketing as part of your brand, and unfortunately, not all of them work as well as they could. As such, there are also a lot of myths floating around the emerging practice, and it’s really important to figure out what’s what before you devote time,…