It’s a frenzied environment in social media these days. Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. We try our best to filter the mess, and focus on the important stuff. The sad fact is, we have all gotten used to quickly flitting from one piece…
About Bob Geller
More Lies that My Content Marketing “Expert” Told Me
It’s been a year since I wrote my original content marketing lies post. There was no shortage of dubious ‘expert’ advice available then, and the flood has continued unabated over the past year. That said, there have been many great blog posts, articles, e-books, and presentations. There has also been an enormous volume of hype,…
How to Curate Content Like a Pro
A flip side of the social media revolution is that now anyone can be a publisher. This means that you need to compete with all kinds of bloggers, online media, Twitter and other social network chatter to get your content and postings noticed. It is a harsh reality, one that puts pressure on social marketing…
Content Marketing: Trend Spotting in the Social Media Wild
I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing). An important part of this involves tuning into the voice of your customer. After all, it is hard to get them to care if your info is not relevant…
Five Killer Content Marketing Resources to Read
As I explained in my last column, I do quite a bit of reading to stay up-do-date with the content and social media marketing fields. There is so much great content about content marketing, and I often link to articles and cite experts. Usually, I just add a few words to relate the article to…