Neal Schaffer - Social Media Marketing Speaker, Consultant & Influencer

Influencer marketing, Instagram, Facebook, LinkedIn, blogging & content marketing advice

Bob Geller

About Bob Geller

Bob Geller is an expert in Content Marketing. Bob is president of Fusion PR, and has a background that combines a solid grounding in technology with a 25 year record of success in sales, marketing, and public relations. Bob joined Fusion in 2000, and has helped build it into a leading independent tech PR agency. He has led client teams that have achieved outstanding results in areas ranging from enterprise tech, to telecom, online, CE, financial and clean tech. Bob also helped launch Social Fluency, a subsidiary of Fusion that develops dynamic social media practices which are integrated with traditional PR efforts. Bob has provided critical commentary to publications such as CMO Magazine, PR Week, PR News, and Bulldog Reporter. He created and manages the influential blog Flack’s Revenge, and has contributed to Cision Navigator, Ragan’s PR Daily, and Handshake 2.0, among others.

How to Make Your Content, Messages and Ideas Stick

It’s a frenzied environment in social media these days. Publishers, brands (anyone, really, who wants to share info, vent or get attention) spew content and updates. We try our best to filter the mess, and focus on the important stuff. That’s why you need to focus on creating sticky content. The sad fact is, we…

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How to Curate Content Like a Pro

A flip side of the social media revolution is that now anyone can be a publisher. This means that you need to compete with all kinds of bloggers, online media, Twitter and other social network chatter to get your content and postings noticed. It also means you need to understand how to curate content like…

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Content Marketing: Trend Spotting in the Social Media Wild

I have written about ways to rise above the noise and get attention for your content (see my post Winning the Attention Game in Content Marketing). An important part of this involves tuning into the voice of your customer. After all, it is hard to get them to care if your info is not relevant…

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