Most businesses I talk with express a desire to use their email marketing more efficiently. Usually, this means using Welcome Emails and Drip Campaigns, segmenting their list to encourage more sales, and using personalization to get a better open and click-through rate. This month we’re going to move beyond email marketing 101 and talk about…
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How to Significantly Grow Your Email List with a Lead Magnet
How do you grow an email list? Well, a lead magnet is one answer. An email list is one of the most powerful and valuable assets of your business. But growing a list can be a big challenge for some companies. Many people think they need a large list to be successful with email marketing….
Email Marketing 101: Class Is In!
Email marketing 101. You know you need to do it. You’re convinced it’s the way to go. But how do you get started, figure out what to send in your newsletter every month and get your email into your subscriber’s inbox? All the info and tasks about email marketing can be complicated and confusing. But…
How to Create a Monthly Newsletter
Your monthly newsletter should be simple right? Should be, but not always. What do your subscribers want to know? What can you tell them that will have them open the email and read? What type of newsletter will you send your subscribers every month? Will you send the same format every month? Will you send…
How to Use MailChimp with Social Media for an Even Bigger Impact
E-mail is an important tool for staying in touch with potential customers. By using a 3rd party email service provider, you’ll protect your precious domain name from being blackballed as spam. MailChimp is my favorite. This popular email provider specializes in working with small businesses. They have a freemium business model. With their free account, you…
How to Add an Email Subscription Facebook Sign Up Form
Having a website and social media accounts are both necessary to get your business noticed. To stay in touch with potential clients email blasts and newsletters are your best avenue of communication. You have a sign-up form on your website, but where else can you add your subscription form to stay in touch and generate…
Email Marketing vs Social Media – the Pros and Cons
There’s no doubt that social media has made a big splash in the world of marketing the past few years – and it’s a trend that shows no signs of slowing down. That said, however, is social media making email campaigns obsolete? It’s an interesting question that, at least among experts, produces a variety of…
How to Promote Your Blog Post Using Email and Social Media
You put hours into researching and writing your post, now how do you get it read? What are some ways to promote blog posts that we have spent so long writing? You probably already know this … promote your blog post on social media and email. First up, promote your blog via email. Send your…
8 Ways to Use Facebook to Get More Email Subscribers
How can you make your social media marketing stronger and more effective? Integrate it with your email marketing. Here’s how you can do so with Facebook and email marketing. Combine Your Strategies I was a little surprised to learn this, mostly because I thought the percentages of current customers would be lower. According to DDB,…
Use Email to Get More Social Media Followers
The number of social media followers you have can be an important measurement for business growth and success. To help you get more social media followers, check out these tips for using email marketing to build your social media following. Encourage Email Subscribers to Follow You on Social Media Perhaps the easiest – if not…