E-mail is an important tool for staying in touch with potential customers. By using a 3rd party email service provider, you’ll protect your precious domain name from being blackballed as spam. MailChimp is my favorite. This popular email provider specializes in working with small businesses. They have a freemium business model. With their free account,…
About Amy Hall
How to Add an Email Subscription Facebook Sign Up Form
Having a website and social media accounts are both necessary to get your business noticed. To stay in touch with potential clients email blasts and newsletters are your best avenue of communication. You have a sign-up form on your website, but where else can you add your subscription form to stay in touch and generate…
How to Find New Customers with Social Media and Email
Every business needs new customers. Print and pay per click ads can be expensive and offer mediocre results. How can a small business get new customers fairly quickly and inexpensively? In this article, I outline 9 tips to find new customers using social media and email techniques. How to Find New Customers with Social Media…
The Future of Email Marketing: Facebook Messenger or Email?
As we all know Facebook is the largest social network in the US. So it’s only natural that marketers use it to spread the word about our business and generate leads. Facebook understands that marketers pay their salaries by using the amazing tools Facebook has given us. And they don’t want users to leave the…
Email Marketing vs Social Media – the Pros and Cons
There’s no doubt that social media has made a big splash in the world of marketing the past few years – and it’s a trend that shows no signs of slowing down. That said, however, is social media making email campaigns obsolete? It’s an interesting question that, at least among experts, produces a variety of…
How to Effectively Use Email Marketing in the Age of Social Media
When I think of the terms “email marketing” and “social media” it brings to mind the old song we all learned in elementary school about making new friends but keeping the old. Not only are both effective marketing tools but necessary to get the most from your marketing efforts. Combining the two creates a synergy…
How to Get Your Emails through Spam Filters
I answer a lot of questions about email and MailChimp. This week I got a question from a Facebook group I participate in, “Why are all my emails landing in the spam folder?” An email campaign won’t work if your emails don’t make it to your customer’s inboxes. You have permission from everyone on your…
Using Social Media for More Effective Email Marketing
Effective email marketing can seem like the Holy Grail. You’ve also heard that email lists and a social presence are equally important. Rarely do you hear the 2 marketing concepts in the same discussion. As with any marketing effort the more paths you can combine, the quicker you reach your destination. Let’s explore how social…
How to Grow Your Email List with Social Media
In my opinion growing your email list is the most important function of your website. By building your list and consistently connecting with your subscribers, you’ll increase your leads and sales. Using social media to develop leads can be challenging. One of the complaints I often hear is, “I haven’t gotten any leads I can…
How to Promote Your Blog Post Using Email and Social Media
You put hours into researching and writing your post, now how do you get it read? You probably already know this … promote your blog post on social media and email. First up, promote your blog via email. Send your blog post to your email list I’m probably the 20,000th person to tell you that…
My Best LinkedIn Email Marketing Etiquette Recommendations
No matter what business you’re in, your email list is one of your most valuable assets. It’s a list of people who are interested in what you do, or they’re already your customer. They’ve opted in and asked you to send them info about your industry and educate them about your products and services. They’re…
Use Pinterest to Get More Email Subscribers
Pinterest profiles are great marketing tools. You get to share your content, build your brand’s credibility, and reach a new market that wouldn’t have been possible before. There there is something you need to know. When you pin something on your Pinterest boards, only a small percentage of your followers see it. This is why you need…
8 Ways to Use Facebook to Get More Email Subscribers
How can you make your social media marketing stronger and more effective? Integrate it with your email marketing. Combine Your Strategies I was a little surprised to learn this, mostly because I thought the percentages of current customers would be lower. According to DDB, 84% of a brand’s Facebook followers are currently customers of the…
Merge Social Media and Email for their Combined Benefits
Frequently I get the question, “Which should I use, email marketing or social media marketing?”. Most times I answer both. Let’s look at their differences, similarities and how you can combine both for even more benefit to your company and brand. The “buy in” Email marketing – When a person willingly gives you their email…
How to Build Your Email List from LinkedIn and Twitter
Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. This maybe because email prompts…
The Synergy of Social Media Marketing and Email Marketing
Many business owners treat email marketing and social media marketing as completely separate entities. In truth, they complement each another perfectly. When you use one to support the other, you’ll get synergy. Your marketing results will improve, you’ll get a rise in website visits and, ultimately, a more profitable bottom line. Find Your Audience To grow…
Get More Email Subscribers: Run a Social Media Contest
Email is the easiest, quickest way to get more sales. What’s an easy, quick way to gather more email address via social media? Run a social media contest! Why use email? Email is an extremely cost effective way to grow sales. According to the Email Marketing Industry Census 2014, revenue from email is up 28%…
Social Media Marketing vs. Email Marketing
Is your business looking at their inbound marketing and wondering if the time and effort they spend is worth it? Do they have a social media presence? Do they send email blasts and newsletters? Are you wondering which one, social media marketing or email marketing is giving you the best ROI? Without a good system…
Use Email to Get More Social Media Followers
The number of social media followers you have can be an important measurement for business growth and success. To help you get more social media followers, check out these tips for using email marketing to build your social media following. Encourage Email Subscribers to Follow You on Social Media Perhaps the easiest – if not…
Using Facebook For Email Marketing
It’s imperative that one uses online marketing for their business. Whether you have a physical location or you’re completely virtual the success of your business maybe determined by your online marketing efforts. And specifically, email marketing is one of the more successful ways of marketing via online. In this article we’ll talk about why your…