It’s the question on everyone’s lips… are blogs still relevant in 2023? Is it worth spending time and money on your company blog or creating a blog in the day of social media? In a nutshell: yes. BUT…not if you’re doing any of the following things: Peddling company news (John, we’re happy you’ve been promoted to Sales VP, but keep it to your LinkedIn, mate). Churning out tediously planned SEO ‘content’ that reads like your repetitive friend after one beer too many. Blogging without promoting your content with all the trimmings (more on this later). However, even companies who write … Continue reading Are Blogs Still Relevant in 2023?