Today I’m coming to you from Clearwater, Florida, where I actually did this podcast episode as a Periscope broadcast. And while I do talk a little bit about Periscope in this episode, what I’m mostly discussing is my new ebook which just came out on Kindle. It’s called Maximizing LinkedIn for Business, and it came about from my visit to the LinkedIn Headquarters over a year and a half ago. Listen in to today’s episode for a rundown of what you can find in the ebook, and where you can get access to it.
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In This Episode:
- In 2013 I was invited to visit the LinkedIn Headquarters, and I committed to sharing the things I learned there in an educational ebook format
- Today, I’m taking you through the table of contents to give you an idea of what this ebook is about
- The first chapter is about how LinkedIn is being used by corporations and professionals today
- LinkedIn is not just for job search! It’s also great employee advocacy
- Employee advocacy happens more in sales or other outward facing roles
- Next up is your LinkedIn Profile
- Everything leads back to your profile, so just as you would spend time and energy on a website, you need to do it for your profile as well
- The third chapter is all about the power of LinkedIn connections
- Seeing connections is one of the most beneficial parts of LinkedIn, and I think sometimes people forget about it
- My equation for how many LinkedIn connections you should have is to multiply your age by ten
- The fourth chapter is about using LinkedIn to maintain professional relationships,
- It’s one thing to be connected, but it’s another to actually maintain that relationship, and LinkedIn has some powerful tools to help with that
- You want to keep top of mind with your networks so that when there’s a need, you’re the first one contacted
- Chapter five is about establishing credibility
- One of the first things people look for when they go to your profile is recommendations
- Recommendations can be especially good if you work in a niche community
- Chapter six is about understanding skills and endorsements
- People don’t understand the skills and endorsements on LinkedIn, but trust me! They can be a help instead of a nuisance
- Chapter seven is about Pulse, LinkedIn’s version of news curation
- If you make Pulse the source of your daily business information, it’s a great way to learn and keep up on the happenings in your industry, but it’s also a great way to curate and share and add value
- Chapter eight talks about letting your professional voice be heard
- LinkedIn has opened up their blogging platform and now allows everyone, not just influencers, to post
- Blogging is the most powerful thing you can do for your professional brand
- Chapter nine is about groups
- Groups are the most engaging aspect of the network, and can really yield new business as well as great relationships
- Chapter ten is just about staying up to date
- We know that social media is always changing, right?
Resources & Links:
- Looking for the Kindle version of Maximizing LinkedIn for Business? It’s here.
- Now that you know you can blog on LinkedIn, here are some ways to help you achieve thought leadership.
- What to do after connecting on LinkedIn
- Polish up your LinkedIn profile with these 17 tips
- Interested in learning more about employee advocacy? Here are 4 reasons it should start on LinkedIn.
- Here are 8 ways to make LinkedIn endorsements work for you.